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Shannon Coulon

What do you think is the single most important thing that can make or break a brand?

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Katie Paganuzzi
The company culture
Shannon Coulon
@katie_paganuzzi This is golden. We have a couple of podcasts talking about this exactly 👏
Magic Mike Paine
Integrity. In the customer relationship and the product or service itself.
Shannon Coulon
@mpaine Yes, absolutely. This almost sounds like responsibility as a brand.
Sandra Djajic
a positive reputation
Shannon Coulon
@sandradjajic Hi Sandra! I agree a positive reputation goes such a long way, especially in building relationships with customers.
Bakemono Fra
It being sincere, transparent and with strong values
Hobart K
Meeting customers' expectations.