What are the important elements to include on a landing page?

Clear information and CTAs.

I would say: 1. Clear headline 2. Relevant images or videos 3. Concise content and CTAs 4. Minimal navigation to avoid distractions 5. Mobile Responsiveness 6. Contact details

Implement schema markup to provide search engines more information about the content on your website. This could On Page improve how your page shows up in search engine results.