I use a combination of customer feedback, strategic alignment, and the RICE scoring method. First, I gather input from users on their top needs and pain points. Then, I evaluate how each potential feature aligns with our company's long-term vision and goals. Finally, I score the features using RICE (Reach, Impact, Confidence, Effort) to determine the priority order. It's not a perfect science, but this approach helps ensure we're delivering maximum value to both our users and the business.
Prioritizing features in a product roadmap often involves balancing customer needs, business goals, and available resources. I find that methods like focusing on customer feedback, assessing the value versus effort of each feature, and aligning with long-term goals work best. For example, industries like custom packaging often innovate by addressing customer demands directly. Businesses like Packaging Mart adapt to changing trends, which can serve as inspiration for deciding what features to prioritize. How do you usually decide which features to tackle first?
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