Thanks for your question! When it comes to distribution channels, both organic and paid tactics can be effective depending on your goals and target audience. For organic distribution, we've found that search engine optimization (SEO) and social media marketing (particularly on LinkedIn and Twitter) have been particularly effective for us. By creating and sharing valuable content, we've been able to attract a larger audience and increase brand awareness.
As for paid channels, we've seen success with targeted Google AdWords campaigns, as well as social media advertising on platforms like Facebook and Instagram. It's important to carefully consider your audience and goals when selecting channels to ensure that you're reaching the right people with the right message.
Ultimately, a combination of both organic and paid tactics can help you achieve your growth objectives.
Organic distribution works best with SEO-optimized content, social media platforms like LinkedIn, Instagram, and Facebook, as well as email newsletters. For paid channels, Google AdWords, social media ads, and influencer marketing often deliver effective results.
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