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p/indiemergerFind your ideal co-founder in days
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Alexander Belogubov

We placed 3rd on Product Hunt and earned $543

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Just launched IndieMerger (co-founder matching platform) on Product Hunt with minimal preparation and wanted to share the real results.


The numbers:

  • 3rd place for the day

  • 1305 visitors to the site

  • 210 sign-ups (16% conversion)

  • 7 purchases

  • $543 total revenue (0.5% visitor-to-customer conversion)

What I actually did:

  • Spent just ONE day preparing my submission

  • Launched it myself (no fancy hunter)

  • Used my existing landing page (no special PH offer)

  • Responded to comments throughout the day

Reality check:

Product Hunt brought decent traffic but not the massive sales many founders expect. The day after launch, traffic dropped significantly.

Most visitors were curious browsers, not people actively looking for a co-founder matching platform. Many signed up for free accounts but few converted to paying customers.


Was it worth it?

For the minimal effort I put in, yes. But it's definitely not a silver bullet for SaaS growth.

If you're planning a PH launch, my advice is:

  • Keep expectations realistic

  • Don't overinvest in preparation

  • Focus on your core audience elsewhere

  • See it as just one channel in your marketing mix

For context: IndieMerger helps founders find compatible co-founders using AI matching. We focus on complementary skills and values alignment.


Happy to answer specific questions about the launch experience!

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Nika

I think these are solid results. The PH is more marketing channel that can bring you visibility (I would put this in the first place.)

Alexander Belogubov

@busmark_w_nika Yes, I think this is a good result, but still, it used to be better.

Hussein

Thanks for the insights and congrats on the launch. For the little effort you put in, I think this is a solid result. Maybe I would excepted a little bit more too, but like @busmark_w_nika said, PH is more about visibility and over the next few days you will surely get some more visitors to the site.

Alexander Belogubov

@hussein_r Thanks! Yes, there are still visits from PH, but every day there are fewer of them.

Matt Carroll

Very interesting. thanks for the transparency. I would consider that pretty solid, but im not sure how high intent your traffic normally is. do you normally do better than .5% conversion on your landing page?

Do you have a preexisting "outreach" mechanism, or did you just silently launch with no real activation?

congrats for launching either way!

Alexander Belogubov

@catt_marroll Thanks! Usually the average conversion is 1.3%, but this is when there is no surge in traffic and the traffic comes organically.


I have a Twitter with 10k followers which I try to actively maintain and during the launch I also publish posts on other social networks.

Matt Carroll

@alexander_belogubov Good content, and thanks for the info on your landing page conversion.

I got around 200 page views from the roast my landing page thread, but converted an infinitely small number of them to users (0).

I doubt many people visiting had intent to actually use the app, and I got a lot of good feedback to iterate the landing itself, but it made me wonder what a 'reasonable' conversion is for a page.

I think if I got up to 1% I could work with that!

Stephen Chow

Thanks for your practical advice. Congrats on the solid results. Agree PH is part of a mix, I think PH can bring some indirect traffic on other sites as well.

As a former VC investor and current builder, I found your product is appealing to audience like me. Usually I tried to find the right person to work together on Linkedin. I guess Linkedin would be another suitable platform to market your product.