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Verena Ortlieb

We are using a meerkat as mascot for Recast. Who else is using a mascot and how?

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We want to give recast a unique identifier. You see the meerkat, you know it’s recast. That’s why we are not only using the meerkat in the app icon but all around the app and website. Are you doing something similar, or know apps that are doing a great job using a mascot???

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Louis Cirignano
Great topic! FAM - Social Finance, uses a small blue dinosaur😁 The main reason is approachability, but I also feel that it adds a gamification feel!
Karen Thompson
many companies utilize mascots in their branding, such as Twitter's bird, Android's green robot, and Mailchimp's Freddie, where these icons not only appear in the app and website but become synonymous with the brand, establishing a unique and recognizable identity.
Verena Ortlieb
@k_thompson75 I didn't know Mailchimp's is called Freddie, that's awesome.