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Cecilia Tran

The marketing campaign you're most proud of

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As a newly recruited CMO and someone who loves being inspired by others, I would love to hear about the marketing campaigns you are the most proud of, and why.

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Jay Phelps
Our "User Stories" campaign was a real winner. We decided to spotlight how our customers were using our product in unique ways. Instead of us talking about our product, we let our users do the talking.
Cecilia Tran
@jayphelpsme Smart! Testimonies and letting the users talk are certainly the most credible way to review a product. How did you spotlight your users?
Mighil
Something I did for Labex, an ed-tech project. Zero budget, and we got placed in several newsletters (https://itsfoss.com, for example).
Cecilia Tran
@migy Impressive! Why do you think that the campaign succeeded?
Mighil
@ceciliaatraan ~15k registrations overnight.