Marketers, one important lesson you learned this year?

Outbound still works! :)

The value of data-driven decisions - using analytics to understand what works and what doesn't helps in creating more effective marketing strategies.

it only takes 1 yes

Always see people behind the numbers

There are many though 1. Being a generalist makes marketing fun rather than just being a specialist. 2. Marketing is not a bunch of algorithmic changes 3. Connect with your potential customers to build relationship 4. Personalization over anything 5. Don't just think of scaling content production >> Write content that resonates with your ICP and share where they are present 6. AI is not a buzz word anymore. Become AI-savvy to reduce marketing ops and focus more on strategizing 7. Prioritize customer connects 8. Direct Response copywriting for win 9. Simplicity beats everything 10. Marketing has to provide answers customers are looking for not confuse them

In most cases marketing is more important then cool product

1️⃣ Impactful Narratives