Lovable but for Promotion?

agentsbase.ai building it already--from end to end with hundreds of real phones and thousands of synthetic influencers across all major networks

Agree

that is also marketing

I don't remember who mentioned it: first time founder, focusing on creation / second time founder, focusing on distribution. 100% true!

Agree, building those things was never the hard part—it was always the marketing...

I think the position has already established companies + when they innovate and know how to do marketing, they are safe.

The 21st century is all about the attention economy, so you need to know how to speak to people to gain their time, attention, and sympathy.

Yes! Been trying to think about how to solve this problem. The market will be flooded with apps soon. How do those without an existing audience get exposure? While AI is helping to make development easier I think it may have the opposite effect on distribution.

In terms of GTM strategy, I think it's a long shot. Why is distribution the hard part? Because as soon as a winning strategy is discovered, it gets commoditized (see SEO keyword stuffing, affiliate links, social influencer brands -- all wash out pretty quick). I'm skeptical of programmatic distribution because humans buy things we consider interesting and meaningful. That meaning and interest are highly sensitive to programmatic manipulation and highly attracted to signals from other real humans, whose opinions we prize.

But on the execution side, yes! It's kind of insane how many distinct domains of knowledge you have to figure out to get a strategy done. To get a decent shot at launching a channel I have to hire a Webflow person, ads expert, lifecycle email expert, video creator, SEO person... it's waaaay too arcane. We're tackling the visualization of those workflows -- would be amazing to actually execute on them.

TRUE!!

There was a time when idea was the king!
then came time when execution was everything!
now we are living in times where distribution is everything!

if you have distribution you can do/sell anything. exactly the reason why social media influencers are doing so well!

smooth wooden tabletop, subtle green foliage in the distance, soft diffused daylight casting gentle shadows. Highlight a clean, warm atmosphere

That’s definitely the big puzzle right now. It feels like creating a great product is just the baseline; what really decides its success is how you reach people. With the App Stores being so crowded, I agree it’s time to think more about distribution tactics, partnerships, and community building. You can have the slickest UI and the most innovative ideas, but if no one ever sees it or hears about it, it won’t make much of an impact

I completely agree. While creating an MVP nowadays can be incredibly fast—sometimes as quick as a single day or week, depending on complexity—building and nurturing an audience can take years.

I'm also actively exploring distribution tools. Mentionator (https://mentionator.com/) looks promising, and I plan to test it with several products. Another effective approach might be launching MVPs accompanied by waitlists, iterating quickly until one gains traction and potentially goes viral.

A product needs an influencer to use your product, and people will buy the story instantly. No matter what, before people get customers, they need to trust someone who uses your product. Not an easy find, but it works 100%. Best examples from my background in games: CrossyRoad - a game for the iPhone - made by Matt Hall; a famous YTer showed the game on his show, and the game skyrocketed. Without this, the game probably never would have reached that many people. No planning was involved - just pure luck - or maybe a nice game.

fully agree - the one app that everyone needs before they get lovable to build the app is a market / A-B testing app.

Absolutely, distribution was always important but now it will be the only deciding factor as anyone can create a product without having any technical knowledge.

I couldn't agree more! The traffic costs are becoming increasingly expensive, which makes it especially difficult for small teams to launch. If someone builds a tool like you mentioned, I will definitely use it.

It is more about distribution than ideas as the latter is now spilled all over.

Well said, Artem! Building a great product is just step one—getting it in front of the right people is where the real challenge begins.

The market for micro-apps has been flooded. There's also a boom in AI/ automation agencies that create apps for enterprise clients on a daily basis. These agencies, which are mostly run by marketing people, can easily develop one app a day, if not more.

I've noticed that the one's that do excel have a very strong niche, brand and community behind.