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Jan Beisheim

Is SEO still relevant? And does it make sense via a blog?

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We are a SaaS start-up in the design space. Keywords are highly competitive and we are wondering whether SEO via a blog still makes sense or if there are better paths to be focused on. Looking forward hearing your thoughts!

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Ghost Kitty
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Jan Beisheim
@zeeshan121 thanks for the heads up. How would you rank the importance of an own blog in this context?
John Stinson
A well-maintained blog provides your site with a steady stream of brand new, original, quality content. Over time, as readers and search engines discover that content, you'll begin to be recognized as a reliable source of information, which will help you rank higher. First step - blog, content marketing Second step - commercial pages (services, industries) - most clients will converse exactly through those types of pages
Jan Beisheim
@john_stinson1 thanks a lot for taking the time to answer. Makes a lot of sense. I guess start the blog early as it will be a long shot to see results anyway.
John Stinson
@jan_beisheim Any time!) Advice - make keyword research and find topics related to your buyer persona, the only way to convert visitors to potential customers. Easiest way on the beginning - parse your competitors blog and write the same articles, but better
Jan Beisheim
@john_stinson1 I like that last piece of advise. We'll be on the hunt to rewrite them better :)
Sanjna
Blog SEO may take a bit longer to show results. But, it is definitely worth investing in, if you want to increase your brand reach.
Jan Beisheim
@g_sanjna thank you! Indeed, will take some time for the blog to show results. Any experience with what's better - own blog or guest posts/ back-links on other blogs?
Sanjna
@jan_beisheim Both have their own importance and benefits. I'd say invest time in both side by side, instead of going for just one option. I hope this helps!
Jan Beisheim
@g_sanjna helpful, will definitely do both.
Vaibhav Taneja
Yup, it definitely is. SEO is very important for ranking on google, the blog might take some time to rank but anyhow you have to work on it.
Jan Beisheim
@vaibhav_taneja thanks for the reply. Any other ideas to improve SEO besides a blog?
Vanshika Chaturvedi
PLEASEEE YES! Till the time there is a search engine existing, SEO will very much be relevant. You may have to keep improving your SEO strategy with a different algorithm, increasing competition, and so on- that is a different story. Your current SEO "strategy" may be irrelevant but SEO is!
Jan Beisheim
@vanshika_chaturvedi I hate to admit, but there might be some truths in your last sentence ;)
Vanshika Chaturvedi
Oh, and yes, I missed the second part of your question. Blogs are a great way to make your website search engine optimized because these blogs give you a large canvas to incorporate a lot of keywords, and pictures, and keep your content up to date to attract traffic.
Jan Beisheim
@vanshika_chaturvedi thank you! Do you have an opinion on back-linking in existing articles vs. writing an own blog. Any preferred or do they go hand in hand?
GamerSeo
SEO is effective. It is true that it requires a lot of knowledge to properly promote the website.
Jan Beisheim
@gamerseo yes and we are just getting started and exploring this.
Adnyesh Dalpati
If the content has value and not just keywords, very much alive.
Jan Beisheim
@adnyesh very true!
Igor
The blog is very important. Articles help get traffic for easy competitive. A well-written article can be at the top of the query, with easy competition.
Jan Beisheim
@prcyru the article needs to be well written though. Had some difficulties with this in the past. How do you handle content creation in-house/ copywriter or AI copywriter?
Maciej Cupial
The strategies are changing, but it's a very important inbound channel.
The question is whether Google is relevant? If the answer is "yes", then seo is relevant, because there is not much point in having content if it is not promoted and visible on the internet.
Amanda Trincher
Of course, yes, now some projects receive 70-80% traffic from organic search and this will be relevant for a very long time. You can find a good agency from the list https://superbcompanies.com/cate... and ask them clearer questions, request consulting
ehsan ahmad.n
if you are talking about website marketing, YES. more than before.