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Abhra Chakraborty

Innovative Marketing Strategies for Startups

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In today’s competitive landscape, startups need unique and effective marketing strategies to stand out. What are some unconventional but successful marketing tactics you've employed or come across recently? Let’s share and discuss creative ideas to boost our visibility and growth!

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Alex Kayahan
This thought process of coming up with "innovative marketing strategies" often lead to "analysis paralysis". I would recommend sticking with old-school, super boring marketing strategies like create high-value content, distribute it via e-mail + social, be human.
Abhra Chakraborty
@alex_kayahan I totally get that Alex! Sometimes, sticking with the tried-and-true methods does work best. But in my experience, the progress that I make with them is so slow that it sometimes demotivates me. How do you tackle that?
Alex Kayahan
@abhra_ch I guess it's our high expectations defining what is "slow," and high expectations mean low resilience. This is the reason behind the FOMO most founders feel, pushing them to pay hefty fees to BS marketing gurus and jump from one project to another. Rather than letting my expectations define what is "slow," I use marketing analytics tools to identify bottlenecks leading to fewer conversions. And it's never the "innovation" but boring stuff like copy, offering, and value most of the time.
Abhra Chakraborty
@alex_kayahan Wow...Thanks for the insight, Alex. I appreciate your perspective—it really clarifies things for me.
Gurkaran Singh
Oh, you know it's getting wild when guerrilla marketing feels tame! Have you ever dabbled in using interactive AR experiences to spice up your startup's campaign? It's like marketing magic meets tech wizardry!
Abhra Chakraborty
@thestarkster Wow.🧐 That definitely sounds interesting. I haven't ventured into that territory yet, but I'm definitely intrigued. I'd love to hear more about your experiences with it. 😊
Emma Preston
The suggestion of collaborating with strategic partners is fantastic! Teaming up with complementary businesses can expand your reach, tap into new audiences, and create win-win situations for everyone involved.