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Elif Duran

How was your product-market fit journey?

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Finding product-market fit is really crucial for a startup. How did you go through this journey, and what do you think made it easier for you to find product-market fit? I would appreciate it if you could share your experiences ☀️

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Janusz Mirowski
Talking with every custumer :)
Elif Duran
@janusz_mirowski What did you do afterwards?
Janusz Mirowski
@diana_iun Changed a lot in marketing communication because our costumers are different that we were thinking :).
Janusz Mirowski
@elifduran Changed communication in marketing, new main page, new lead nurturing.
Frank Sondors
We did 45 user interviews and accepted payments before writing any code.
Elif Duran
@franksondors How it happened :)):))
DJ Sanghera
@franksondors tell more!
Frank Sondors
@dj_sanghera1 would take me too long. It's a very in-depth topic, but don't build stuff if you haven't received at least a few payings users upfront to truly test product market fit.
DJ Sanghera
@franksondors no worries - but this sounds super relevant and I'd love to hear your thoughts, even if in bullet point form. I can understand presale with hardware type things, but for a saas product, how do you pre-sell before the person can even use the platform!?
Frank Sondors
@dj_sanghera1 Effective charge data becomes from the moment the user has access to the product. It's just a bit of accounting. Ultimately you're buying to have future access to the product.
Richard Warren
I remember reading an excellent Lenny's newsletter about how to know when you're on to something. The key one that stood out for me was inbound paying interest, have you had a customer that contacts you out the blue and pays for the product. We've been lucky enough at Clipara to have some inbound paying customers but getting there was a good journey of working with our launch partners and developing the product with their needs and feedback. I don't think you can ever talk to users enough!
Nick Anisimov
We're in the process, but in my previous projects, figuring out if the product market fit was pretty easy. Usually, this is expressed when customers begin to recommend you to their friends and leave positive reviews.
Mudit Srivastava
Talking about a case in point from my experience, achieving PMF was primarily about zeroing in on the right "market." We had started with a B2B (hire-tech) product I thought would cater to most. For about a year, we tried various employee-size categories. No luck. Eventually, we narrowed it down to a small audience with specific, urgent preferences. That aligned with our strengths. We snagged a lighthouse client, Rippling, through a compelling deal + existing relationship. They were open to partnering. That win gave us the authority to engage our target audience successfully.
Shivangi Awasthi
Custom Feedback and Adaption. :))
Daniel Hunt
It's definitely a bumpy ride! How do you know when it's over? 😅😅