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Ashish Parmar

How to Stop Your Email Marketing Campaigns from Landing in Spam?

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Hey Product Hunters! Running an email marketing campaign is great but only if your emails actually reach the inbox! There’s a lot of advice out there like warm-up your domain, authenticate emails, avoid certain words but what actually works in real world scenarios? Any idea what actually works and what does not?

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Filip Panoski
Here's what I've found to work: 1) Setup DKIM, SPF and DMARC records 2) Make sure you're using a dedicated IP address (not shared with other people) 3) Make sure the domain and IP address are warmed up
steve beyatte
@filippanoski this seems like it's more for cold email. I don't think sending marketing emails this way would make much sense...
Filip Panoski
@steveb Why not? You need these things when you're sending marketing emails too if you don't want them ending up in spam.
Yatheen Brahma
Try @Success.ai for all this :)
steve beyatte
Isn't the whole point of using something like @Resend @Postmark or @sendgrid that you don't have to warm up a domain? Their whole business hinges on your emails getting delivered. @Brevo also does a good job of this but the entire category of email marketing tools is so mature it feels like all of them are pretty good.
Filip Panoski
@steveb Yep, they warm up the IP addresses, but you still need to setup DKIM, SPF and DMARC records and make sure you're using a dedicated IP address. For example when using SendGrid you're using a shared IP address unless you specifically pay for a dedicated one.