How does having a dedicated Launch Specialist differ from traditional marketing or product manager ?

A dedicated launch specialist can ensure product activity across platforms. They only need to understand platform rules and product features to create promotions, handling specialized tasks effectively. Traditional marketing or product managers need to be involved in the creation of product requirements.

What are product manager supposed to do here? Are you talking about launch checklist for launching here on PH?

For me, the difference with a Launch Specialist is their exclusive focus on the launch phase. Unlike traditional roles, they zero in on creating buzz and executing a flawless launch, making it stand out.

I find that a Launch Specialist focuses entirely on the launch, ensuring every detail is perfect. Unlike traditional marketing or product managers, their dedicated approach can significantly boost the success of a product release.

a launch Specialist focuses only on the product's launch, making sure everything goes smoothly for that specific event.