How do you optimize Chrome Web Store SEO?

I've heard that you can drive organic downloads to a browser extension from the Chrome Web Store (CWS). But I haven't seen much traffic that way. There seems to be a couple keys to a great CWS listing: - Catchy thumbnail - Many product images / videos (just like a PH launch) - Detailed description of the product with a simple intro / TL;DR Any other suggestions? Has anyone personally had success with this and could help? Thanks!