How do you measure the success of a marketing campaign without vanity metrics?

Hard to determine - retention rates ie customer churn is a place to start. Overall signups (depending on the model) - increased rev etc. 1. What is the goal of the campaign? 2. How are you personally determining a successful campaign? 3. look at those metrics? Rinse / Repeat by adding or removing certain variables / assets to see if the outcomes change. That is why we've got AB testing haha

Great question, Ashit! To get a true read on campaign success, I focus on metrics that tie directly to business objectives. Customer acquisition cost (CAC) and lifetime value (LTV) are big ones, as they show how effectively a campaign brings in valuable customers. Conversion rates and lead quality also reveal how well our messaging resonates with the target audience. Retention rate and customer feedback are equally important, as they reflect long-term satisfaction and loyalty beyond just the initial engagement. Lastly, return on investment (ROI) and revenue lift give a clear picture of whether the campaign actually moves the needle on the bottom line.

I think it’s crucial to understand who you’re reporting to. If your goal is to sell the product or solution internally, vanity metrics can be quite effective. However, if transparency and objectivity are your priorities, there should always be a clear KPI you can reference after each action.

Focusing on metrics like customer acquisition cost, conversion rates, and lifetime value gives a clearer picture of campaign success. These show how well you're turning engagement into actual business results https://pureshayari.com/.

Focus on conversion rates, customer acquisition cost (CAC), return on investment (ROI), and customer lifetime value (CLV). These metrics provide a clearer picture of how effectively your campaign drives real business outcomes.