Hey Ryan! Totally get where you're coming from—prioritizing features can be a huge challenge, especially when everyone seems to want something different. For me, it's always been a mix of both user feedback and business goals. I usually start by identifying what will have the most immediate impact on the user experience while aligning with our long-term vision. A framework I find useful is the RICE scoring model (reach, impact, confidence, and effort). It helps me quantify decisions based on what will bring the most value with the least resources. That said, gut feeling sometimes plays a part too—if something just "feels" right, I’m willing to experiment and see how users react. Hope this helps a bit, and best of luck with your product launch! Would love to hear more about what you're building.