Justin Johnson

How do you create a customer community?

We’re living in a time when a community-first product environment creates product loyalty. What are some ways you’re building community that helps create product loyalty?

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Rich Watson
we have a 19,000 user Discord server for our community. we mostly provide stock/crypto trading signals, analysis, educational content, etc. which a lot of our app users really like
Justin Johnson
@richw Content-led approach is great, especially when the content is useful + free.
Godstime Nwabue
@richw Please can you sahre the discord link
Godstime Nwabue
@richw just joined, trying to verify
Lewis P
The key to building a successful customer community is to understand who your prospects and customers are, what their core interests are, and what commonalities you have with them. Make a list of the top 5 to 10 topics that your customers are interested in and likely to discuss.
Justin Johnson
@lewis_ppp well said and very actionable insight. Understanding your audience is crucial. What tools, methods, strategies do you use for that research?
Godstime Nwabue
@lewis_ppp Nailed it
Justin Johnson
We’re offering free content in the form of social posts and blog posts. Being a consumer travel product, we do things like free trip itineraries, travel hacks, and hidden gem destination inspiration. We’re working on ways for other people to share with each other. Thoughts?
Shail Silver
@justin_govy ParagraphAI makes it easy to write and engage with your community and respond to every message. Were launched today, check it out!
Justin Johnson
@shailsilver so cool, just subscribed!
Godstime Nwabue
@justin_govy @shailsilver Please can I see the product