For some businesses Instagram and Tiktok are crucial.
Others focus on LinkedIn and Twitter, and this is our case since most of our target audience is there:)
LinkedIn is more business-oriented and I think the majority of its users are into business one way or another. That's why it is preferred from a business standpoint. Yet, I'd like to stress that with some businesses, other platforms such as Instagram or Facebook are better.
I ask experts to share their opinion on which social network generates the highest ROI in terms of profit for small businesses when it comes to followers.
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