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Ayokunle Adelaja

Does long written sales page copy and popping designs equate sales conversions ?

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Over the years i have seen so many number of sales pages in the SaaS market and one key question i am still asking is, "does writing so long and long copies really mean and matter to a buyer ?". What are the most crucial elements a buyer needs in order to make a purchase decision even instantly ? I have seen people make serious number of sales without any fancy sales page or long copies written. Does anyone resonate with what i am saying here ? Let me know your thoughts.

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William Joseph Parker
Long sales copy and popping designs can help with conversions, but aren't always necessary. What matters most is clearly communicating your value prop, building trust with social proof and credibility indicators, having a strong CTA, and constantly A/B testing to optimize. Design should support the messaging, not distract from it. Focus on understanding your audience's needs and pain points, then craft copy that speaks directly to them in a compelling way, regardless of length. Keep design clean and conversion-focused. It's all about relevance and removing friction.