Do you have issues with certain words when describing your product?
I have published a dozen tech books in my 20s and 30s, including CGI Primer, Apache Server Bible, Red Hat Linux Server books, etc. I am familiar with publishing content and writing technical materials. However, as I switched from the B2B to the B2C space, I found many words and phrases that could be more interesting. For example:
a) Empowering -- I find it overused.
b) Revolutionary -- oh my goodness! I see it everywhere, like the kid in the Sixth Sense movie.
c) Disruptive -- it disrupts me when I see this used.
d) Game-changer - just about everything is.
Am I just too old and making a fuss out of nothing?
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