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Are you currently advertising?

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What platforms are you advertising on? Which ones have performed best for you? What’s working and what’s not?

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Radomir Djokovic
We're currently using Google Ads and LinkedIn for advertising. We've also seen some great results from cross-promotions. Google Ads has been effective for reaching a broad audience, while LinkedIn is excellent for targeting specific professional groups. Cross-promotions have been a surprising success
@radomir_djokovic I can definitely see how LinkedIn can be beneficial for targeting specific users, especially when doing B2B product. Are you finding it to be expensive though?
@radomir_djokovic lol got to love paying that VAT. I guess the good think about LinkedIn is how specific you can get.
Julia Suontama
Does referral advertisement count here? We're just planning to launch Boxio's win-win referral program. User refers our app = credits earned!
@juliasuontama love this! Glad you brought it up! I’ll have to check it out. Can you send me the link? Couldn’t find it
Julia Suontama
@slimmy82 It's only something offered to users right now and during the phone calls, we're having with them. So not yet public one. But will appear in the app in near future!
AmazingSylvia
Google ads and facebook ads the performance is just so so
Fabian Maume
Google ads, it usually work for most project. Capterra can work well for saas but it depends a lot on the category
@fabian_maume have never heard of Capterra.. what is that?
Filippo Pietrantonio
I've been testing FB and Google but the performance/ROAS is quite low. From what I have gather around, if you have high budgets for marketing, then it can still make sense to invest in paid media channels but if you are limited on budget I'd rather focus on first-pary data (such as your customers, subscribers, followers...) and build marketing strategies around that (for instance quizzes, tests, games, promotions, ask for feedback in exchange for X...)
@filippo_pietrantonio great response. I have been told Facebook and google are still the most economical. I may test TikTok and linked in just to see