The 2021 Conversion Benchmark Report — The report that makes landing page optimization easy

Proud to have worked on this monster of a report with so many talented folks and I am SO excited to help more marketers easily optimize their campaigns with all of these new insights—can I get a "Heck yeah!" for more industries double down on paid social?! 🤑👍

Thank you @unbounce for the opportunity to be a part of this annual report. I can't recommend this enough to founders, marketers, growth teams, and investors who are interested in the eCommerce/DTC space.

Full disclosure — I work for Unbounce. One of the most common questions we get from marketers is 'what's a good conversion rate?'. Most years this is a tricky question to answer, last year it was even trickier. Today, thanks to this proprietary study (which looked at 2020 conversion data), we have a data-backed answer to that question based on our analysis of 33 million conversions to 44,000 landing pages during one of the most unusual years we've ever seen.  Whether you're in ecommerce, real estate or healthcare (or any one of the 16 industries we looked at), I think you'll be able to make really good use of this data to understand how you stacked up against your competitors in 2020. Keep it in your back pocket for conversations with your team, your manager, when you're setting quarterly targets, asking for budgets etc. Enjoy!

This came at the perfect time - I’m just starting to dig into our content conversions with the team 😉 congrats on pulling this huge report together!

Hey Product Hunt! 👋 I’m Garrett Hughes, one of the content folks over at Unbounce, and I’m excited to share our 2021 Conversion Benchmark Report! It's been a labor of (data) love, and you can get it right now—totally free. “Wait—what’s Unbounce?” Unbounce is a landing page software company. Landing pages are a great business tool for companies of all sizes. And if the builder is simple and intuitive (like ours is), you don’t even need a developer to get them up and running. But how do you know if your landing page is any good? How do you find out how you stack up to your competitors? And—most importantly—how do you optimize your page to make sure you beat ‘em? That’s why we created Unbounce’s 2021 Conversion Benchmark Report. The report is jam-packed with machine-generated insights from 44 thousand landing pages and 33 million conversions across 16 industries. There’s a lot of awesome information in there, and our talented data team made it super easy-to-understand and actionable—so you can start working with conversion intelligence. “What’s conversion intelligence?” It’s an approach to marketing that pairs your know-how with data-validated insights (like the ones in this report) to get you better results than you could on your own. Here’s a sneak peek of what’s inside: -Median conversion rates for each industry, including SaaS and ecommerce -Sentiment analysis showing what types of emotional language correlate with high and low conversion rates -Reading levels and word counts that convert customers better -High-performing traffic channels that deserve more ad budget (*new* to this year’s report) The competition for clicks has never been greater. And when it comes to conversion rates, it’s hard to know what success looks like, or if you’re reaching your conversion potential. To figure this out, most of us don’t have the time or resources to do the number-crunching ourselves. Whether you’re a business owner or a marketer, it’s important to scoop up quality data when you can. So what’re you waiting for? Access the report right here, right now, and start learning how to use those metrics to crank up your conversion rate. I’m excited to hear what you think!👇 Enjoy the report, Garrett

Hey I'm Chelsea and I'm the Manager of Brand Marketing at Unbounce. I'm so happy to be part of the team to build our third Conversion Benchmark Report and I can't wait to see how marketers put it to good use. This year's report is especially interesting because it includes some interesting data around how the pandemic affected conversion rates as well. Happy reading, Product Hunt! 🤓

Does the word “data” freak you out too? As a marketer, it can be an intimidating thing to work with. But machine-derived insights, like the ones in this report, make the work a whole lot easier. Hi! I'm Ayesha and I'm a content creator at Unbounce 👋 . It was an incredible experience working with the team to turn that big ol’ pile of landing page conversion data into something that’s easily actionable. How will these insights best help you and your business? We’d love to hear it! P.S. Don’t forget to check out the Traffic Insights—they're new to this year’s report 👀

So proud we've able to bring marketers even more benchmarks, insights, and recommendations this year. The 2021 Conversion Benchmark Report is a powerful window into what success looks like. If you're looking for inspiration for your next campaign or you just wanna show your boss that you're knockin' it out of the park, this is *the* report for you. Congrats @garrett_hughes, @floss_taylor1, @sheery_he, @ayesharenyard, and everybody who helped create this amazing resource this year.

Hi there! I’m Rachel, Director of Marketing at Unbounce 🙋🏻‍♀️ I’m beyond excited to see how the Conversion Benchmark Report has come to life this year and can’t wait to see how marketers and small businesses will be able to put it to use. Our Data, Marketing and Creative teams have put a ton of effort into distilling even more juicy insights and actionable recommendations for you this year. It’s been a heck of a year for many businesses and our hope is that this report will help you stay ahead and stand out online by leveraging conversion intelligence. Congrats to everyone on the team who worked so hard on it! 🎉

This is a really useful report. Thanks for this team unbounce. this is definitely going up on www.markade.io

So excited to be part of the team that is able to share proprietary conversion insights for the second year in a row! 2020 has been a tough and unpredictable year for many of us and we hope that by packing in more insights and more actionable recommendations, we're able to help marketers and small businesses get more conversions. Congratulations to the Unbounce team that crafted this year's report!

Hello! So excited to see the new Conversion Benchmark Report helping marketers get new ideas for their campaigns and landing pages. If you are running a small business, don't get scared with all the data, it's a great place to understand what is happening in your industry and how you can use these conversion insights to get the results you want. Congrats to @sheery_he, @garrett_hughes, @floss_taylor1, @ayesharenyard, and everyone in the team who worked so hard to make this report happen.

Hello - I’m Floss, a Data Analyst at Unbounce and I’m super excited and proud to have worked on the newest version of the Conversion Benchmark Report. This year we’ve jam packed even more insights (including brand new info on traffic channel performance & how to improve your forms) to help marketers optimise their campaigns more easily and be set up for success! Happy reading and give us a shout with any Qs :)

CBR 2020 covers 16 major industries showcasing annual conversion benchmarks. It presents industry-specific insights based on our continued machine learning research, such as word count, traffic channel, sentiment, and reading ease. — Hi, I'm Sherry, interactive designer at Unbounce. Woohoo 🙌 After months of working on the Conversion Benchmark Report 2021, we’re finally taking it out of the door and presenting it to the world! Congratulations Unbounce team! Leave your comments or questions here and we'd love to hear from you! Enjoy the report! Sherry

Love your visuals and video! Well done!

Hey, y'all! I'm Francois, managing editor at Unbounce. You don't need to be a marketing data expert to take advantage of all the crazy useful insights in the Customer Benchmark Report! Wanna know how you can give your conversions a boost? We crunched the numbers for you. Whether you're a small biz looking to pop in a busy online world or a marketer struggling to hit your targets, the 2021 CBR has all the conversion intelligence you need for your landing pages to deliver results—fast. Enjoy the report and let us know what you think! :)

Awesome work Content & Data Team! I know how much our customers love the Conversion Benchmark Report and using these insights to increase their conversions.

The 2021 Report opens new doorways to learning how your conversion rates compare alongside those in your industry, plus a whole world of inspiration for your next campaign! Hi, I'm James 👋 As someone who works at Unbounce I have had the pleasure of seeing how this baby has come to life over the past months. Crafted from the juiciest data by the finest minds, a great deal of hard work has gone into ensuring Marketers get the insights they deserve. I'm incredibly proud of this team. Thank you to everyone who's dedicated efforts helped make this a reality. Congratulations! 🎉

One of THE best marketing resources out there. Congrats Unbounce!

such a great report, thanks for the insights!