Trends
p/trends
Finding the next big thing just got easy
Jack Smith
Trends by The Hustle — We track growing startup trends and explain how to pounce
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Each week we show you the white space in the market and how you can capitalize on it. We work to discover market gaps so you can succeed. Brought to you by the team behind The Hustle.
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Jack Smith
Trends produces the best market research that I've ever come across. I've found it it to be invaluably insightful. If I were starting a new startup, it's highly likely that I'd be getting my ideas for it from Trends.
Daniel Roger Casanova
@_jacksmith How old is this? when did it launch? have you tried glimpse? how does it compare?
Jack Smith
@danirogerc it’s launching today. i haven’t read Glimpse reports, they seem more data centric with graphs and stuff. eg Glimpse has a chart showing that Hims is taking off. Trends had a case study interviewing the Hims founder and employees highlighting how they got successful, which agencies and people they hired, what tactics they used etc.
Jack Smith
@danirogerc yeah - very deep research
David Carpe
why not do a one week demo or sample newsletter? you could even put this on your site and offer a sample of content.
Jack Smith
@passingnotes Here's a sample: https://mailchi.mp/c1c62b7aeca9/... unfortunately the link to the Hims case study (which was AMAZING - imho their best content yet) isn't working if not logged in yet, but chatting with them about if possible to put it live to share for free
Heinz Grünwald
Just subscribed. I would have liked some kind of preview - but I am too curious! Don't disappoint me ;)
Sam Parr
@heinz_grunwald Thank you!
Jack Smith
@heinz_grunwald now that you're subscribed, can you see the past reports? I highly recommend checking out the Hims case study
Chad Fullerton
Trends pumps out some of the best, most well-researched content you can find. Great insights, as well as interviews with founders. @thesamparr and the team really go the extra mile to gather the best information. The private community is also really active and full of smart trend hunters. Pros: Well-written and researched, in-depth case studies, actionable insights, weekly e-mail, awesome FB community. Cons: None Comparing Trends to Glimpse (which I am also subscribed to), Trends releases in-depth case study reports with much deeper analysis and research into WHY something is trending. They also tend to gear their research towards business-related discussion and analysis that you can apply to your own business. This is particularly true when they interview founders of companies to get deeper backstory to their success. Glimpse is similar but not the same thing. Glimpse mails out monthly, the topics I've found are wider-ranging - from products to cultural phenomenons - and the analysis is much shorter so you can consume it quickly. It is also highly data-driven, with graphs showing spikes of buzz around a topic.
Sam Parr
@chad_fullerton Thank you!
Andreas Duess
Agree with the group that a preview would be nice, but will give this a shot. My concern is that the content might be too broad to be useful, but we'll see.
Jack Smith
@andreasduess Here's a sample: https://mailchi.mp/c1c62b7aeca9/... unfortunately the link to the Hims case study (which was AMAZING - imho their best content yet) isn't working if not logged in yet, but chatting with them about if possible to put it live to share for free agreed about the content being broad - what's great is that you can get access to their Facebook group and then request which topics you'd like them to research next. So if there's an area that you're particularly interested in, you could lobby them to research that
Daniel Roger Casanova
How do you stack against Glimpse?
Ryan Hoover
@danirogerc Glimpse is great. Subscribing to this too.
Daniel Roger Casanova
@rrhoover I just wish there was a one-time price for this at the start (for early adopters lifetime) instead of an annual based subscription. It's a bit hard to justify for an e-mail per week
Jake Gibson
@rrhoover @danirogerc or a monthly subscription would be good too
Jack Smith
@danirogerc just to clarify, it's not just one email - the email contains links to in-depth case studies etc
Daniel Roger Casanova
Do you have a demo so that I can decide If I should purchase the one-time price or not?
Amedeo
looks interesting but would be great to get a bit more information like an example of a previous weekly newsletter
Jack Smith
@amedeodamore @devindcnn see below, Sam has shared a previous newsletter as an example
Narendra Rocherolle
This is a legit business tool not just more information for your stream. To dig into it, you'll want up to 30m of some quiet time and you'll be rewarded with lots of interesting data points and research.
Nazir Dashtiev
I don't know anything about Trends, but Hustle's email subscription is amazing. I hope Trends will build the same level product.
Johnny Lester
Useful trends. Why not take a regional lens too? See this take on scaling your startup to one of the fastest growing regions in the world - Southeast Asia. Some key takeaways: - SEA is starting to strongly resemble China/East Asia in the hypergrowth and acceleration of its digital economy - Scaling across the region requires strong partners, local talent, hyperlocalised understanding - Unicorns like Sea Group show how the first mover advantage works well to rapidly capture the market Watch more: https://youtu.be/5GR8ct84CGg
Omar Ghorbel
looks interesting, but is it possible to get some outdated newsletters in order to decide if i should pay for your product or no
Jack Smith
@omar_ghorbel yes, check the other comments. Sam the ceo has shared
Joe Speiser
loving this product, and worth every penny. The insights are deep and original, definitely not something you could find for free anywhere online.
Badass Agile
Expensive trap/scam. Gave CC info, couldn't log in, couldn't cancel, got charged 400 bucks for a product I don't want. They couldn't have cared less. Dismissive customer support. Bottom line - do you think people that behave like this can teach you anything about business?
Ben Lang
Top Product
Congrats on the launch. Let's see how this compares to my favorite newsletter Glimpse. 👀
Jack Smith
@benln having checked out Glimpse also, the level of depth in The Hustle's analysis is much more detailed. Though I haven't checked out Glimpse's $400+ per month plan, which claims to have more analysis. see Sam (CEO)'s other comments for an example of Trends' previous content
Sam Parr
Hey everyone. I made this! Am here if there are questions.
Jack Smith
@thesamparr when people subscribe, do they get access to the facebook group and past issues?
Sam Parr
@_jacksmith @kensavage past issues AND FB group!
Theo Charnley
could someone do me a favour and share this piece they did on houseplants? Keen to see how valuable their articles are before i subscribe: https://trends.co/articles/onlin...
Matthew Rouzaud
I signed up for $1 free trial and ended up forgetting that my account existed. Unfortunately, I didn't get any notifications and was charged $300. I noticed the charge on my bank card two weeks later and asked for a refund. Stating that I had never even logged into the platform and would like a refund. I understand that they they have a refund policy, but at the very east be flexible in a situation like this where I didn't even use the product. And for that, I wouldn't recommend the platform.
Aila Villanueva
@matthew_rouzaud I seem to find it rare , I mean well setup recurring subscription notifications and the system itself, informing about upcoming payments on trial screens and so on. Kind of typical "lets see how much we can make form peoples short term memory" :)
Raad Ahmed ⚔
is there an example email?
Jack Smith
@r44d I think that they're rolling out examples. Here's one previous email: https://mailchi.mp/c1c62b7aeca9/... unfortunately the link to the Hims case study (which was AMAZING - imho their best content yet) isn't working if not logged in yet, but chatting with them about if possible to put it live to share for free
Josh Moore
Be careful with that 14 day period. They charge you $299 and offer absolutely no refunds once that payment has been taken. Hardly fair to small businesses trying to get by on very lean margins. Just another bunch of contrepreneurs.