THEO
Business context engineering made simple for marketing teams
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Samar Ali

THEO - Making AI truly understand your unique business nuances

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Upload docs/URLs - get consolidated and structured business knowledge in an expert-designed format. Get in-depth, accurate responses from your favorite AI assistants (ChatGPT, Claude). Zero learning curve. Every detail in every interaction.

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Guntis Coders
Maker
πŸ“Œ
Hey Product Hunters! πŸ‘‹ We're Guntis, Martins, and Edgars, the founders of THEO. We're excited to share with you how to power-up your existing AI assistants with a true understanding of your unique business! The Challenge We're Solving: Every time startups explain their business to AI assistants, something crucial gets missed. πŸ€” It's like having a brilliant but forgetful colleague who understands 80% of what makes your business unique – but you never know which 20% they'll miss this time. Our Discovery: Building and AI-powered customer discovery system and serving 100+ startups, we realized something fascinating: while good prompts are easy to find, getting AI to truly understand your unique business context is the real challenge. The more in-depth analysis you need, the more context matters! πŸ’‘ THEO's Simple Solution: πŸ“„ 3-min setup: Upload docs or provide URLs πŸ” Get your structured context file πŸ€– Upload & use it with your favorite AI assistants ✨ Start getting more detailed, nuanced responses immediately No new tools to learn. No lock-ins. No complex processes to master.πŸ’Ό Perfect For: βœ… Early-stage startups handling various ad-hoc tasks ("doing things that don't scale" / Paul Graham :) ) βœ… Teams tired of repeatedly explaining their business to AI βœ… Getting more in-depth, strategic insights from your existing AI assistant βœ… Quick team alignment with AI assistance that truly gets your strategy Real Use Cases: 🎯 Competitor analysis with full business context πŸ“Š Customer persona development with complete product understanding πŸ“ˆ Strategic positioning work with comprehensive business insights ✍️ Faster investor updates aligned with your entire business story Launch Special for Product Hunters! 🎁 2 Free Context Structuring Runs – perfect for iterating, different audiences, or multiple products! πŸ”’ PRIVACY-FIRST APPROACH/POLICY: No ongoing document storage, no training on your data, no sharing with third parties. We're builders learning every day, and the Product Hunt community's feedback has always been incredibly valuable. Early users are seeing exciting results - now we'd love to hear your thoughts on how we can make THEO even more helpful for your AI workflows! πŸ™Œ
Guntis Coders
Maker
Something is broken with comment section @producthunt
Jan
@producthunt @mr_coders Great solution to a very real problem! Amazing to see how you've turned this insight from 100+ startups into a solution. Congrats on the launch!
Guntis Coders
Maker
@jan_ber Thanks Jan! Try it out and let me know how it works out for you.
John Bass
I just tried THEO out! quite good I must say :) and being able to work with the output anywhere I want is a big plus too! It was easy to use and the process is guided too, which meant I could just jump in an experiment without feeling overwhelmed.
Guntis Coders
Maker
@john_bass Thank you so much, John! Really happy to hear you found it easy to get started - that's exactly what we aimed for with the guided process. πŸ™ And you nailed one of our core principles - the structured output should work with any AI tool you prefer. Would love to hear which use cases you're experimenting with!
John Bass
@mr_coders hey mate! Yeah I'll share experiments soon! :)
Jorge AlcΓ‘ntara
To make sure I get this completely... What the tool outputs is a prompt template to use in actual LLM conversations? Does the data pull from anywhere useful? Like scraping the product, readying docs, or anything to add to what the user has to type in anyway? I.e. is it just hallucinating the rest of the company details?
Guntis Coders
Maker
@jalcantara Thanks for the great questions, Jorge! Actually, THEO creates an AI-ready structured knowledge base document, not just a prompt template. We pull data from your documents and website URLs, focusing on specific data points (company strategy, product, audience, etc.). Even when certain data points aren't explicitly stated, we analyze the broader context to draw relevant conclusions where possible. You can upload this structured output to any AI assistant that supports document uploads (ChatGPT, Claude, etc.). This way, the AI bases its responses on your actual business information, not hallucinations - especially important for strategic tasks where accuracy matters. The more you provide during the setup, the better and context-rich the output document will be. Makes sense? Did I answer your question? :)
Jorge AlcΓ‘ntara
I don't see where to add the other URLs, @mr_coders. And the output does seem to be a prompt to copy-paste into other chats. Struggling to see how it is different from adding all this info to a Claude Project or ChatGPT Teams. If the issue is too much context use, you can always ask one of them to summarize it. I may be missing something.
Guntis Coders
Maker
@jalcantara Thanks for the great questions, Jorge! 1. Actually, you only need to provide one URL - we automatically scrape and analyze other relevant URLs from your website. 2. About summaries - asking AI to summarize actually isn't a good solution. It will consistently miss critical context and relationships in your business model, strategic positioning, and stakeholder connections. THEO instead automatically maps these relationships and structures them in a format that helps AI truly understand your business nuances. 3. The output is 1 document that holds the most important info and their relations. Yes, you ipload it to chat or create customGPT and use as usually further on.
Guntis Coders
Maker
@jalcantara The document includes some system instructions/prompts to improve the utilization of the document. And the prompt you might refer to is the activation prompt to be copy/pasted together woth the structured document.
David Cardenas Codriansky
Congrats on the launch! Excited to see how it enhances AI responses for unique business needs.
Anna Filipenoka
Maker
@davidcardenas hey😎 thanks! Have you tried it for your business? How did it work for you?
Huzaifa Shoukat
Wow, THEO looks like a game-changer for businesses! πŸŽ‰ Congrats to the team on this impressive launch! How will you use THEO to supercharge your operations and AI interactions?
Guntis Coders
Maker
@ihuzaifashoukat Thank you for the kind words! πŸ™ We're using THEO ourselves primarily for strategic tasks - competitor analysis, funding applications, and complex stakeholder communications. It's amazing how much time you save when AI truly understands your business context!
Stephanie Leung
Congrats on the launch! Looks like an amazing tool :) A painpoint I have with Notion's AI assistant is that it's unable to look into subpages in a database. Wondering if I can connect my Notion database with Theo? Or would I still have to export every database subpage?
Guntis Coders
Maker
@stephanie_leung Thank you so much for the kind words and great question, Stephanie! πŸ™ Currently, you would need to export the subpages - but Notion integration is actually in our top 5 priorities! We've heard this pain point from several users and are working on a seamless Notion integration that would handle subpages automatically. Would love to keep you updated on this - we're planning to roll it out soon. In the meantime, is there a specific use case you're working on? Happy to suggest some workarounds or add your specific requirements to our integration roadmap!
Kir Leshkevich
What makes you different from Claude Projects and NotebookLM by Google?
Guntis Coders
Maker
@kirleshkevich Thank you for the great question, Kir! Unlike Claude Projects, customGPT or NotebookLM which are AI assistants themselves, THEO works as an enhancement layer for those tools. In fact, our structured output can be used directly in these tools - while raw document uploads often lead to misunderstandings of strategic relationships, our consolidated format ensures the AI grasps the full context and connections in your business information. Think of it like this: uploading multiple documents is like giving AI puzzle pieces to figure out; THEO provides a structured format where AI can spend less time making sense of your business context and more time on your actual task.
Menelaos Kotsollaris
I have tried Glean which I believe has similar features. I wonder, how theo compares?
Guntis Coders
Maker
@mkotsollaris Thank you for the question, Menelaos! From what I see, Glean uses RAG to connect and search across all your documents, which is great for enterprise search and workflows. THEO takes a different approach - we focus specifically on business context (company, product, strategy, positioning, audience) and consolidate this information into one structured, contextualized document. This consolidated format can actually be used within tools like Glean. The key difference is that instead of having AI parse through multiple documents and interpret relationships, we provide one pre-structured source where strategic connections are already mapped out. This reduces the chance of AI misunderstanding important business nuances. P.S. Actually I asked my context-aware assistant to explain the differences :D
MārtiΕ†Ε‘ Vaivars
Congrats on the launch, Guntis! I used the product last week, trying to define ICP of our product. It was really helpful for having a structured conversation with ChatGPT about the topic!
Guntis Coders
Maker
@martins_vaivars Thank you, MārtiΕ†Ε‘! πŸ™ Really happy to hear THEO helped with ICP definition - it's exactly the kind of strategic task where having structured, context-rich information makes AI discussions more productive.
Sacha Dumay
Nice UI and animation! what is your main difference with the competition?
Guntis Coders
Maker
@sacha_dumay Thanks! While most solutions let AI search through multiple documents, we consolidate and structure your business context (strategy, product, positioning) into one AI-ready format. Like giving AI a clear picture instead of puzzle pieces - especially valuable for complex business models where accuracy matters.
Daniel Leimanis
Will have to try this. I’ve had the issue with having to repeatedly enter the same info. Felt the annoyance :)
Guntis Coders
Maker
@ugis_leimanis I feel you :)
Sahith
hoping to use this soon.. congrats on the launch
Guntis Coders
Maker
@sahithkrishna_an Thank you! Looking forward to hearing your feedback once you try it out. Let us know which strategic use cases you're most interested in! πŸš€
Martins Vilums
great product by awesome team!
Ted Huffman
Does Theo work with spreadsheets/CSV/XLS? That seems to be a difficult format for AI to really grasp relationships of document structure.
Guntis Coders
Maker
@ted_huffman2 Thanks ted for the question! At this point, it's mostly about qualitative strategic data, so pitch decks, brand guidelines, business plans, business model canvas etc. What kind of info do you see as the one needed to feed from spreadsheets/CSV/XLS and it would be beneficial for strategic ideation and problem solving?
Gabriel Ageron
Cool ! Does it have an api ? Or is it a one-time job ?
Guntis Coders
Maker
@gabriel_mydrop We are about to launch API soon. At this point it's semi-manual format for the end-user. What use case you had in mind?
Guntis Coders
Maker