Tristan Pollock

THEO 2.0 - Business Context Engineering Made Simple for Marketing Teams

Optimize business info to be used as AI memory for consistently high-quality outputs with 5-10x fewer iterations required across AI tools & team -Tailored to Marketing tasks -Info quality scoring & refinements -Multi-product/audience management -API/Zapier/MCP

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Guntis Coders
Hey Product Hunters! 👋 Guntis here, co-founder of THEO. Eight months ago, you gave us support and incredible feedback on our mission: making AI truly understand your unique business nuances. When AI gets your in-depth business DNA, you stop being a prompt engineer and start being a strategist. Focus on what you want to achieve, not explaining what you do, hoping you didn't miss something.. Users report 5-10x less iterations required to get to results they want - across chats, AI tools and team. The Problem We're Solving 🎯 When we launched a year ago, what we were doing didn't even have a name yet. We just knew AI needed better business context. Now there's a whole field called "context engineering" - and we're happy the awareness has caught up. Too little or too much information makes AI less accurate - it gets lost trying to parse through everything. The fix exists, but it's complex. We've made it simple. The Magic Moment ✨ Upload your optimized context file. Nothing else changes - same prompts, same AI tools. But you get consistently high-quality outputs instead of hit-or-miss results (regardless the prompt). You can add campaign details or current events on top, but you never have to think about the foundation again. Your feedback shaped everything - THEO 2.0 🚀: ✅ 40+ business areas analyzed - (from 20) for richer, multi-perspective business understanding ✅ Multi-project management - Separate contexts for different products, audience, clients ✅ Browser extension - Auto-setup CustomGPTs with pre-loaded context and re-upload if things change ✅ AI-powered refinement engine - Our agent helps you make precise updates exactly where needed, keeping everything clean and aligned ✅ Quality scoring & update recommendations - We highlight areas that need more information and guide you toward perfect business DNA ✅ API/Zapier/MCP integrations - For the builders who asked for automation Launch Special - Today only🎁 50% discount for the Complete Knowledge one-time payment + 1 month FREE subscription with unlimited context refinements! We're building toward overnight quality checks, proactive monitoring, and dynamic agents that keep your business DNA optimized everywhere. The Product Hunt community's feedback has been invaluable in our journey🙏
Masum Parvej

@mr_coders Does the browser extension work with all AI tools or just ChatGPT?

Guntis Coders
@masump Now it's chatGPT and Claude
Sergio Artimenia

@mr_coders Impressive work, Guntis and team! THEO 2.0 takes context engineering to a whole new level — love how it simplifies alignment across AI tools. Huge leap toward truly intelligent automation.

Mārtiņš Vaivars

Really love what you are doing! Applying your business context to different LLM use cases is always a massive pain -- this looks very useful!

Guntis Coders
@martins_vaivars Thanks! You are into context thing deep as well - good luck with your venture, man!
Tristan Pollock

right time, right place - this is what most companies need

Guntis Coders
@pollock LFG! 🤩
DMA Anderson

"consistently high-quality outputs with 5-10x fewer iterations" - sweet words to read!

Anna Filipenoka

@dmitcha Yes, this is our team mantra :)

Daniel Leimanis

This resonates. I’ve wasted a lot of time writing the same intros about our products to different chats as they tend to become slow and glitchy as the chats grows older and has more history. And yeah - giving it too much info can definitely worsen the output. Not easy to find the perfect balance. Will have to try your tool.

Anna Filipenoka

@ugis_leimanis yes, the context window is a huge deal in getting out great results from AI. Would love to learn more about your experience with theo :)

Dipanjan Dey
Launching soon!

Great to see that context engineering is getting to domains other than just coding!

Erliza. P

THEO 2.0 looks like a powerful upgrade! Streamlining AI memory for marketing teams and reducing iteration fatigue is a real productivity boost — especially with info scoring and cross-product context handling.

Jones Ha

Hey THEO team! 👋 This is exactly what I've been looking for. Getting consistent AI outputs across different tools and projects is such a headache, and "prompt engineering" often feels like guessing. The idea of a "business DNA" as a single source of truth sounds incredibly powerful. ✨ I'm curious, how does THEO manage ongoing updates to this core context? Is it a manual re-upload, or are there more dynamic sync options?

Guntis Coders
@jonessmith3 Thanks for the support! Now you can use browser extension to re-upload with 1 click if used as .txt document as export/output. We thought of Gdrive integration, but those integrations are much slower. You can retrieve via MCP as well. What's your setup now - files, storage integration or MCP?
Kartike Bansal

Congrats on the launch! This looks like a useful tool to optimize business info for AI and improve output quality.

Rachit Magon

The browser extension that auto-sets up CustomGPTs sounds very convenient. How seamless is the integration across different AI tools and platforms? @THEO