The traditional process of buying and selling a business is costly, burdensome, complex, transparency lacking and downright painful as evidenced by the following customer feedback: Prospective Buyer: "We‘ve already put $5-10k into investigating business opportunities but still no business. I hate to think how much time has been spent. It’s a full-time commitment and I'm about ready to give up." Business Seller: "I worked so hard building up my business and I really struggled to come to terms with paying a broker so much. Once my business sold, I never heard from them again. I just felt used" Sure Match aims to address all of the above pain points. Creating a silky smooth, cost and time efficient E2E process for buyers and sellers alike.