Tech Smart Boss - Episode 6: The SmallBiz Financial Tech Stack for a Tech Smart Boss
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Leveraging technology to grow your business
David Ferguson

Episode 9: How to Setup A Social Media Strategy For Your Business — Leverage technology to grow your business

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David Ferguson
In this episode, I outline my steps to creating a Social Media strategy for your business. Many businesses are doing too little, too much, or plain doing it wrong. Listen to this episode to get a roadmap on how to do it right for your business. Plus we talk about the main social media platforms and which ones may be right for you. Topics Discussed (Time Stamped) 1:20 Using technology even if you’re still a small business 3:45 Social Media strategy 5:15 Being strategic about it. 6:52 Going more than communication 8:23 What’s the Goal you want for social media? 9:53 Primary goal of social media 10:44 Figuring out the mental budget 12:54 Who’s your target? 16:12 Figuring out what you have to say 18:56 Focusing one what platform 21:38 Facebook 24:14 Twitter 26:05 LinkedIn 27:51 Pinterest 28:56 Instagram 29:57 Snapchat 30:29 Youtube 32:20 Yelp 33:39 Quora 34:15 Google Plus 35:10 Wrap up on what we talked about Resources Mentioned Facebook – https://www.facebook.com LinkedIN – https://www.linkedin.com/ Twitter – https://twitter.com/ Yelp – https://www.yelp.com/ Pinterest – https://www.pinterest.com YouTube – https://www.youtube.com/ SnapChat – https://www.snapchat.com/ Instagram – https://www.instagram.com Yurbi – https://www.yurbi.com Quora – https://www.quora.com/ Google+ – https://plus.google.com/ Thanks!