Taika
p/taika
Coffee that accentuates reality
Chris Messina
Taika Adaptogenic Coffee — Coffee that accentuates reality
Featured
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Taika (“magic” in Finnish) is a perfectly calibrated coffee in a can, balanced with adaptogens designed to keep you calm, focused and clear. Designed by world’s 9th best barista, Taika tastes delicious without any added sugar.
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Ryan Hoover
Love the branding, @kallefreese. What are the nutritional facts? I couldn't find anything on the site.
Kal Freese
Thanks @rrhoover! Here you go: https://taika.co/ingredients. There's a small link on the product detail page, made a note to make that clearer.
Ryan Hoover
@kallefreese aha! Thanks!
Kal Freese
Hey Product Hunt! Thank you @chrismessina for hunting us. For the past year, I've been heads-down building Taika with my co-founder @michael_eyal_sharon. We’re super excited to finally share what we’ve been working on. My background is deep in coffee: I’m a two-time Finnish Barista Champion and was ranked 9th best in the world in 2015. Before Taika, I co-founded Sudden Coffee (YC W17) which makes “instant coffee you’ll actually want to drink”, as NYTimes put it. Both Michael and I love coffee (surprise). Alas, over the past few years caffeine started giving us nasty side effects many people are familiar with: anxiety, jitters, and crashes. Decaf wasn’t the answer: most of the time we wanted some caffeine, but not the side effects. This is when we discovered L-theanine and other adaptogens - natural plant extracts and functional mushrooms - that support the body’s ability to deal with stress. We started researching and experimenting with these compounds. Adaptogens turned out to be a game-changer in balancing the caffeine and reducing the side effects. However, keeping a bunch of random capsules with you and remembering to take them every time you have coffee sucks. We both hate compromising and set out to create a coffee that’s absolutely delicious and perfectly calibrated with the highest quality adaptogens. We’re launching with three flavors, each featuring the same adaptogen blend: - A sugar-free, keto-friendly macadamia latte that tastes like melted coffee ice cream. As far as we know, it's the first macadamia latte on the market. - Oat milk latte which tastes like coffee cereal milk but has no added sugar. - Black coffee - a brilliantly smooth, bold brew, never bitter. Unsweetened and keto-friendly. Taika is currently available in SF, LA, and NYC for 2hr contactless delivery, powered by Postmates. Our motto is for friends, by friends. We think sharing gifts is more fun than discounts. Enter code MYSTERYGIFT at checkout at on our website and we will mail you a fun surprise to go with your coffee 🎁 🔮 What questions can we answer?
Mario 🦊
@chrismessina @michael_eyal_sharon @kallefreese Just ordered some! Can't wait to try. And awesome to see what you're up to now, Kalle :)
Kal Freese
@chrismessina @michael_eyal_sharon Thanks @mdagabriele! Can't wait to hear how you like it ✌️
Tristan Pollock
@kallefreese this is incredible!
Kal Freese
@pollock Thanks Tristan!
Kal Freese
@_rjm_ will do!
Chris Messina
Top Hunter
Hunter
As a beta tester, I've been enjoying the evolution of @kallefreese's new coffee product. It's super smooth and the adaptogens mean I get less of the jitters and don't crash as hard when I indulge in a second round of coffee. The branding is also genius! And I love that you can literally text them to make an order or just shoot the shit: TEXT US “🐬” IF YOU NEED ANYTHING (415) 212 7711
Kal Freese
@chrismessina Thanks Chris! Yeah, we're having so much fun with the texting 🙃getting people confused whether it's a bot or humans 🤖
Ed Holloway
@kallefreese Congrats on the launch! I was excited to try this and just tried to order, but it says shipping is not available to me (North Carolina). "There are no shipping methods available for your cart or address" Is this ONLY available via postmates?
Kal Freese
Hey @edholloway - yeah, we're currently only delivering via Postmates in SF, LA and NYC as the coffee needs to stay cold at all times and shipping it would be expensive and wasteful.
Abhiroop CVK
This sounds really cool! I love the taste of coffee but can't stand caffeine, so end up with decaf most of the times (though that ends up tasty rather nasty sometimes). How do the other chemicals you mentioned help deal with caffeine's side effects? Is this meant to be a replacement to decaf? Do you see yourself eventually going into coffee beans/powder as well, or sticking to cans? Thanks!
Norm Liang
Have you tested this throughout the day? I find that coffee itself has a higher impact in later hours of the day to cause restlessness so I tend to avoid after certain hours. Do people use this for late afternoon/evening work sessions to for focused energy?
Kal Freese
@normanliang We've tested our coffee at all hours 🙃 Caffeine and the adaptogens affect everyone differently. If you're sensitive to caffeine, we wouldn't recommend drinking Taika later than any other coffee. That being said, Taika definitely gives you steadier energy and focus without the restlessness when compared to regular coffee.
Norm Liang
@kallefreese Thanks! How does the caffeine content compare to a cup of espresso or pour over coffee?
Stefan Von Imhof
Nice design. Are "adaptogens" proven in any way? Some light Googling indicates the science is severely lacking. I mean, Gwyneth Paltrow and Alex Jones both endorse them. Not trolling, just very skeptical. Enlighten me. :)
Anvisha Pai
Love the macadamia and oat milk versions! I have a tendency to get jittery with too much coffee and didn’t feel that with Taika - big fan.
Kal Freese
@anvishapai Glad to hear that. Thanks for sharing the feedback!
Mikko Ikola
I used to drink 1-2 cups of coffee per day, but recently I’ve switched it to green tea. Green tea gives more long lasting ”uplift” compared to bulk coffee. I wonder if Taika is different because of L-theanin. How would you compare Taika and green tea effect?
Kal Freese
@mikkoikola Yep, the L-theanine and other adaptogens in Taika make it feel much more like green tea rather than regular coffee.
Natasha Pecor
?makers Amazing! I tried this coffee at an event and loved it. However, I’m sensitive to caffeine... are there any low caffeine products coming out?
Kal Freese
@natasha_pecor Yep, we're working it! We don't have an exact timeline yet but looking to roll out some beta products in the next few months 🎉
Ashu Desai
Taika is the best coffee in a can/bottle I’ve had. It’s rare that products become an instant favorite for me but this one did. Two of my roommates also started ordering it. Well done!
Kal Freese
@desaiashu Thanks Ashu!
Ti Zhao
Congrats on the launch! Looks awesome! Question: How long do these keep for? Do they require refrigeration?
Kal Freese
@ti_am_i Yes, Taika needs to stay refrigerated at all times for freshness (similar to kombucha). The best before date is 5 months from production but you'll probably drink it much faster 😉
endo-morphine
seems like learned and experienced formulations here, I studied phytochemistry/psychoactives in regards to private and business/paid consultant research and adaptogens are an obvious focus for focus aids. Too rich for my pocket now but I will be watching for this brand at my local co op, I like the idea of using macadamia, Brasil nuts would be a good nut to work into a blend. I think your endeavor will be successful! and an alternative branding as well could easily transcend the major marketplace. pretty much Awesome!
Kal Freese
@morphineendo Thank you! We appreciate your perspective.
Rudi Skogman
Well done Kalle and Michael! Tried out the product last summer. Have the products developed since then and what's next in terms of flavors or "coffee meets x"-combos?
Kal Freese
@rudi_skogman Thanks Rudi! Yeah, I took a look at our change log: we've made 22 iterations to the recipe since last summer and changed the packaging completely. The coffee is so much better than last summer, even if I say so myself 🤠 We have a lot of ideas in the pipeline, including non-coffee products. One that I've been working on for a while is a zero-sugar macadamia chocolate milk that is insanely tasty 🍫
Tony Francis
Congrats guys! Taika has been awesome for being energized yet calm for deep focused work. How do you guys brew your coffee?
Kal Freese
@tony_francis Thanks Tony! We brew our coffee using a proprietary process that combines the best of hot and cold brewing techniques to maximize flavor and extraction.
Kenneth Blomqvist
Awesome! Looking forward to trying it. What exactly are the adaptogens you use and where can I find more information about them?
Kal Freese
@kekeblom You can find more info about the adaptogens in our FAQ page: https://taika.co/faq/
Trevor Smith
As a bottled cold brew coffee biz founder, Secret Squirrel Cold Brew, I've been following Taika with keen interest. I look forward to giving it a try.
Kal Freese
@snackjones Hey Trevor - nice to connect. Please do let us know how you like Taika when you get a chance.
Trevor Smith
@kallefreese I just got this message. I picked up a can at the Davis Co-op. I love the taste, formulation, branding, and the messaging. Nice job!
Ilona Mooney
Will you offer make-at-home version of Taika? Love my morning routine of making a cup of coffee, and would love trying your coffee 2.0!
Kal Freese
@ilona_mooney This is something we're working on. Stay tuned!
Ilona Mooney
@kallefreese Yay! Would love it on a subscription. Just a few days ago ran at 7 am something to grocery store because was out of coffee!
Mikel Cármenes Cavia
I've had the chance to try Taika a number of times (including a precious delivery to my Burning Man camp) and I must admit that it's the best canned coffee product I've ever had. Not only does it taste great but it makes you feel absolutely amazing! I cannot wait to have some more soon 😋
Kal Freese
@mikelc1 Thanks for the kind words Mikel!
Taylor Majewski
Very interested in this! It reminds me of Soylent's caffeinated option
Kal Freese
Thanks @taylormajewski! The key difference is that Taika is first and foremost delicious coffee, whereas Soylent is a breakfast that also includes your morning coffee.
Taylor Majewski
@kallefreese totally - I'm much more drawn to an option like Taika, as I enjoy eating vs. drinking breakfast. This is awesome and needed.
Kal Freese
@taylormajewski Yep, exactly our thinking as well.