Aha! Shots fired at Peloton's recent expansion to the treadmill. 😊

Hey all, Really excited to share something we’ve secretly been working on for the past six months. We teamed up with LifeFitness, the world’s largest treadmill maker, to bring our content to millions of their runners worldwide. If you’ve ever worked out at Equinox or thousands of other gyms, you’ve probably used their treadmill. Why did we do this instead of building our own treadmill? We believe in creating the world’s best content and software. In turn, we’ll partner with people who make great hardware - whether that’s treadmill makers, smart headphones, wearables, or smart phones themselves. The same way Netflix has their content everywhere - smart TVs, smartphones, set top boxes, etc., we want to have our content on any hardware that someone might use to make themselves healthier. Our mission is to make the world healthier by turning fitness into entertainment and therefore more accessible. If we limited ourselves to only those that could afford expensive hardware, it would be really tough to achieve that vision. By partnering with a hardware manufacturer like LifeFitness and their gym partners, we can now make our content more accessible than any other company out there. AMA!

Will there be a focus on outdoor runs in the future? Other gym equipment?

Hello - co-founder of Studio here. When we started Studio it was to help people get the most from their treadmill runs. As a beginner runner myself I didn't know how fast to run, how to think about intervals, and I always found myself listening to the same repetitive playlists. Studio changed that - pairing incredible instructors with amazing music. I was motivated, guided, and entertained. It has been incredible for me and our members. As we built the product, we have always focused on accessibility and scale - making this useful and available to as many people as possible. If you can only walk on a treadmill, we want to help you have the best walk you can. If you are prepping for your first 5k, we want to help there, too. If you are an elite athlete we want to help you push yourself even farther. Now, with the partnership with LifeFitness we will be able to reach more people, in more places. It's an exciting step in our journey to touch millions of lives.

I've used Studio for a while, and the new integration is going to be awesome. Great way to actually get on the treadmill and not have it be boring. Fun coaches, really challenging and great music to boot.

Pros:

Studio is awesome to use

Cons:

Have to buy new (smaller) clothes

Started using the Studio app last fall for interval and hill training leading up to the Chicago Marathon. Studio eliminates the two worst things about treadmill training: motivation and devising a program.

Pros:

Motivating, engaging instructors with great music! Programs for everyone, beginner to well-seasoned marathoner.

Cons:

Not enough days in the week to get through every program ;-)

Huge fan of the Studio app... this would be really cool!

Studio's on fire recently. First they hired Peloton's previous head coach, now this. Wow.

The partnership of Studio x LifeFitness is next level because we are effectively making the BEST boutique fitness classes available and accessible to anyone, anywhere. By partnering with the largest treadmill manufacturer in the world our distribution is going to be incredible. My mission is to provide the best content and constantly varied programming for our members to get the best workout possible and become the best version of themselves. To complete this mission, we have assembled a team of instructors from top tier boutique studios from around the country. Studio is interactive and gamified, via an asynchronous leaderboard that you can access on your phone, Apple Watch or LifeFitness Treadmill, earning FITCOIN, our digital currency that will be redeemable for real world goods, a focus on community and levels that are alliterative animals to help keep you engaged and encouraged to take class and move up the ranks. For us, its not about being the best or winning the leaderboard, its about becoming a better version of yourself every day and taking class (whether you walk, run or jog) on the leaderboard so that you are held accountable and know that despite your physical location you are not alone. Cant wait for everyone to experience STUDIO on LifeFitness.

If you get bored running on a treadmill, I highlight recommend this! Great music mixes and motivating instruction along the way.

Pros:

Can do it on my own schedule! Great instructors

Cons:

wish more friends were on it so I can compare our rankings!

Studio is amazing. As a former D1 athlete, I'm super competitive and love structured workouts that push me. Prior to Studio, I created my own treadmill interval workouts or took treadmill classes at my gym. With Studio, I have the flexibility to take a "class" whenever I want. I find that I push myself to run faster and longer than I would if I was running on my own.

Amazing team! Amazing product! Way to go guys, you are killing it! 🙌🏼

This is an exciting product teamed up with the industry leading manufacturer of fitness equipment; very excited to see how big this grows.

Pros:

Strong corporate partnership and potential availability across the largest portfolio of treadmills of any OEM..

Cons:

I wish I had more fitcoin

Perfect synergy. Congrats Jason and team on this big deal. :-)

Buying a treadmill is kind of overkill. I love Studio's focus, and LifeFitness is the only Treadmill brand I know so this is a huge deal!

I’m biased but I love it. Get your fitcoin!

Pros:

Incredible instructors, great music, interactive leaderboard.

Cons:

not enough time in the day!

Usually find mission statements pretty vapid but this is fantastic: “Our mission is to make the world healthier by turning fitness into entertainment.”