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The main reason why this is interesting is air travel, followed by short workplace naps. For those of us that have couches in offices, it's usually better to invest in comfy/stylish pillows with washable covers, so it doesn't look like you sleep in your office.
The bag is a nice touch, since you can keep it in a drawer without it becoming gross.
The critical piece is - when traveling - will this be worth the space it takes up. Something that folded up into a smaller size would of course be much more useful!
