@danprovost One thing I admire about Studio Neat is how you apply a business strategy that is similar to the concept of vertical integration. You have physical products that are supported by apps that are often (but not always free). Highball introduces people to your drink kits & your camera apps support the Glif. I don't have any specific questions right now, though it would be great to get more insight into this strategy of creating for the "real" and digital world.