Solopreneur Question for Stripe users (SaaS devs especially)
Hey fellow builders!
I’m a solopreneur currently launching my first SaaS (Aurexa), and I’ll be building multiple small apps/tools in the future — all revenue-generating.
Right now I’m setting up Stripe for payments and I’m wondering:
💭 How do YOU structure your Stripe account(s)?
Do you use ONE Stripe account for all your apps?
Or do you create a separate Stripe account per project?
Some things I’m considering:
Easier management of subscriptions & webhooks per app
Centralized dashboard vs. separation of concerns
How taxes / payouts / reporting works across multiple apps
If you’ve scaled solo or run multiple indie products — I’d love to hear how you do it and why!
👇 Drop your thoughts, setups, or gotchas you’ve encountered!
Replies
Can't we create separate products for each of our SaaS products in one Stripe account?
I always use separate Stripe accounts. If you only have one account and for some reason it gets limited/banned, all your businesses would be affected instead of just one
@joshh_founder Thanks a lot for the input Josh! I didn't think about the banning thing, very good point :D
Separate Stripe accounts ALWAYS. You don't want to lose access to all your revenue because of an error - or other potential problems that can (and at some point will) happen.
@tjdoe Hi TJ, thanks for the advice. Yeah, it is scary to lose everything because of ONE error...
Congrats on launching Aurexa SaaS
For Stripe, I use a separate account for each app. It keeps things clean and simple:
Easier to manage subscriptions, webhooks, and settings per app
Clear reports, taxes, and payouts
No mixing of customer data
Makes selling or handing off an app easier
Only small downside: managing multiple logins — but Stripe makes switching accounts easy.
If you're building multiple products, separate accounts are the way to go
@chanaa82 Thanks for the details Chanaka! Yeah, I guess there will always be some cons to this approach but I'm sure the pros are much bigger here, thanks again! :)
Thanks, everyone for the detailed responses, this has been super helpful!
It sounds like separate Stripe accounts per app is definitely the safer and cleaner choice for solopreneurs and indie SaaS founders:
Risk isolation: If one account has an issue (suspension, payout delays), the others aren't affected.
Cleaner dashboards: Billing, webhooks, settings, and taxes are easier to manage per project.
Better branding: Customers see the correct company names, logos, and emails for each app.
Easier exit: Selling or sunsetting one app becomes much simpler when the Stripe account is independent.
Only small tradeoff (as some of you pointed out) is managing multiple logins, but Stripe makes switching easy these days.
Also thanks@konrad_sx for the tip about multiple accounts tied to one Stripe login, didn’t know that was possible! Makes the idea of multiple accounts even more appealing.
@rono_golap Thanks for the summary Rono! I was away for the weekend and couldn't check the comments... :(
App Finder
I think there are 3 "levels" of "accounts" on Stripe
the main one associated with your email
there can be multiple accounts with this email which you can switch without seüarate sign in https://docs.stripe.com/get-started/account/multiple-accounts
there can be multiple organization within each such account https://docs.stripe.com/get-started/account/orgs
@konrad_sx Thanks a lot Konrad! Let's say I have an error or get banned in one of the accounts, do you know if that will affect my other accounts that are registered under the same login?
App Finder
@victor_pimentel don't know, don't have much experience with that myself yet, sorry
You're going to want separate Stripe accounts or else the company name and email branding will be identical for your customers regardless of where they purchase and you won't have separate dashboards for each product.
@steveb Thanks Steve, I totally missed that point (so as chat-gpt...). Yeah, I guess separate accounts is the way to go!
I use separate Stripe accounts. Keeps billing, webhooks, and dashboards clean per app. Easier to sell or shut down individually later.
@zhe_xu1 Thanks Zhe, yes I guess having separated accounts will give us more control :)
Warmup Inbox
I recommend creating separate accounts for all products. That allow you to easily sell one app in you need to save time and refocus on one app. Marketplaces like Flippa can help get ride of app you cannot scale.
@fabian_maume Thanks Fabian, I did not have that perspective of saving time, very good point :D