The idea behind this novel approach to sock buying is simple yet lots of fun. The recipient starts the subscription by taking a personality quiz. The footwear gurus at Sock Geeks then assess the answers and link the subscriber to a personality profile. A distinctive, personality-matched pair of high-quality socks is then sent to the subscriber once a month. And because they don’t know exactly what’s coming until it arrives at their door, the lucky recipients get a nice surprise — every time. Sock Geeks also provide a guarantee with every pair of socks they send out. If the recipient doesn’t like them, they can send them back and receive a free replacement.