If you’ve been around the startup scene for longer than a few days you’ve probably seen a few framework.

They tell you things like “go talk to customers” “do things that don’t scale” “get on social media.” If you’re like me then that probably leaves a sour taste in your mouth because it’s not helpful.

Yea, this isnt that.

I wouldn’t call it a step by step framework because startups are too unpredictable for that.

id just refer to it as the single most helpful thing I’ve ever user to validate ideas, find the right target audience, narrow features, build what people actually want, and distribute through the right channels.

Pros:

It’s an incredibly comprehensive look at the most important steps needed to give your startup a fighting chance.

Cons:

It may be too detailed/comprehensive for the lazy people out there.

I had an itch. I scratched it, a lot. I ended up with a wound. It would scab up. I obviously had to pull it off, and continue scratching. Eventually it became infected. Pain killers didn’t work. Still I wouldn’t stop. I’d scratch it at every available opportunity. I willingly sacrificed sleep to just scratch this thing. Unfortunately I had to lose the limb. I thought that would be the end of it. But alas, I now had a phantom itch, but nothing physical to scratch. I had to resort to out of body experiences in order to get my astral scratch-on. Until today, finally, my itch has subsided. It hasn’t gone completely, but today, I can rest. A little.