The My Starbucks® Barista will be coming in early 2017 to iOS and Android:
"Today, Starbucks will unveil an innovative conversational ordering system, My Starbucks® Barista, powered by groundbreaking Artificial Intelligence (AI) for the Starbucks® Mobile App. Starbucks® Mobile App customers will be able to place their orders via voice command or messaging interface, delivering unparalleled speed and convenience, enhancing customer loyalty and engagement and further extending the accessibility of the Starbucks® app. The My Starbucks® Barista feature will roll out first on iOS in limited beta in early 2017 and be made available to more iOS and Android users in subsequent releases."
Amazing. I drink dunkin and Starbucks coffee. This AI powered app could convert me to more loyal Starbucks customer. 😛 looking forward to the app. Any particular Ios version ?
I'd love to know more about the stack used to pull off that feature. And definitely looking forward to some insights on user engagement.
I personally feel that including this within the Starbucks app (instead of apps customers are already using, like Messenger) increases the friction to order something. (e.g : Re-ordering in one-tap inside the current app is much easier than tapping "Can I have my usual order" inside the app's chat.)
@theoblochet dunkin and Starbucks customers are already using respective apps in store and in drive thru. Yes, there will be a friction and slow down growth with new customers