Taylor Lorenz

Snapchat Discover - Discover is a new way to explore Stories from editorial orgs

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Jason Keath ⚡️
Who needs video editors in the newsroom, just load everything into a SnapChat story =)
Ryan Hoover
@jasonkeath and now that we have selfie sticks, who needs camera men and women? h/t @ow (and before I get flamed off the internet, please know that I'm joking 😛)
Adam Besvinick
Came across this interesting trick for adding people on Snapchat in this release http://twitter.com/Besvinick/sta... When it comes to Discover as a whole though, it's the first time I've been disappointed in a feature release from SC. It seems like a ploy to acquire older users outside the core demo who are looking for a reason to use the product. The content is professionally done, which is jarring compared to the rest of the app. I wish the properties in Discover would actually just use Stories in a more authentic way.
Adam Waxman
@besvinick I agree that the content format is slightly disappointing. I was hoping that they'd stick to the snapchat story style presentation of content, which I could see being really fun and engaging. For example, imagine ESPN doing SportCenter's Top 10 every morning
Alex
@besvinick I have only been reading positive comments so far, but I agree with the point about sticking to Snapchat's core value. I loved the story telling element of snapchat content, but this seems to deviate from snapchat's core product vision in a way. Well packaged and easy to digest, but feels alien to the product itself.
Ryan Hoover
I love Snapchat. It's fascinating to see it become more of a source of news and media. This is a strong step in that direction.
Ironically, Twitter, one of their biggest competitors imho, just launched Group DMs and Video today. I'm curious to hear @evanspiegel's thoughts on this.
Shaan Puri
@evanspiegel @rrhoover I wish they kept with the raw format of snapchat (like they did with Our Story). I understand why they did it, but as a user it feels strange. One other thing - feels odd to continually swipe without any indication of where you are in the section (is this the last bit of content, or should I infinitely swipe?)
Dylan Campbell
@evanspiegel @rrhoover Great feature and some really fantastic launch partners. Snapchat and Twitter continue to chip away at Facebook's strengths. Very interesting to watch.
Adam Kazwell
@evanspiegel @rrhoover @shaanvp reminds me of what @edotkim was saying (about Amazon) the other day: "A product manager must maintain a deep understanding of the values underpinning their own brand. So, Jeff Bezos, a very smart man who is the CEO of Amazon and, according to many insider accounts, was the de facto product manager for the Fire Phone, failed to recognize that a successful product must embody the values of its brand. This probably sounds incredibly obvious, which may explain why so many product managers seem to forget it." via: http://kicksology.net/blog/2015/...
Tyson Quick
Umm not really. Facebook just posted record numbers and continues to add hundreds of millions of people each year to their user base. Twitter and Snapchat are not even close. And don't forget FB owns Instagram and WhatsApp
Kyle Ryan
I'm waiting for the link to propagate on the App Store. Once it does i'll be able to see how I like it. new snapchat features going something like this 1) what is that 2) that seems dumb 3) maybe I should use that 4) ubiquity
kevin jonas
Snapchat is a tool that is in the hands of over 300 million people. let's say only 20 to 30 million of those use it daily they just unlocked a network of content that rivals major broadcast networks in the demos the networks all want. The only interesting thing that is still up for grabs is the tool for influencers in this space. A lot of people have traction and have grown their own personal audience. We need a tool to measure that audience reach and engage with it. That is what I needed when starting to dive into snapchat. That is why I started working on our product flashopp. It will be an interesting road for them but this is a great step in a cool direction. Great work Evan.
Ryan Hoover
@kevinjonas I'm curious to see how they solve the people discovery problem. Clearly this isn't a focus right now but finding interesting people to follow is difficult. I recently asked people on Twitter for recommendations and @besvinick provided a long list of "Snapchat celebs" to follow. cc @carmeldea EDIT: I missed this but Snapchat added a QR code-like mechanism to share your Snapchat profile and scan to follow people. Reminds me of Rooms cc @joshm. Here's mine:
Daniel Jacob Archer
@rrhoover I love the Snapchat player card - it's super meta by snapping the Snapchat card from Snapchat. Here's mine ;P
tom meagher
I know this just happened and it's awesome. But I can't wait for "group" stories, where people can create their own groups and contribute snaps (i.e. girls night out, product launch, family wedding, high school graduation, etc.)
Adam O'Kane
People will look back at the introduction of this feature as a gigantic moment in Snapchat's history. Beautiful product.
Filip Mares
Looks interesting. Seems like something Vine should have launched. Perfect for the video snacking user.
Eric Metelka
The unbundling of the story feed from the contacts panel makes so much sense. It worked to put them together for the 1.0 of stories (definition of minimum), but now that stories are proven as a huge thing for Snapchat they deserve their own place.
Shaun Modi
Love playing around with this. Personalization of content will be key.
Oliver Johnston
"Discover is different because it has been built for creatives." - This make's me the most excited!
Alex
Just tried it. Very interesting approach that is a good match to current day and age or low attention spam, and get to the point mentality.
Nathen McVittie
Are the Discover partners based on location? It seems like they might be. I would pay you money to get Daily Mail off my list while in the UK and replace it with ESPN. Especially for Super Bowl week. Disappointed, but I guess to be expected.
Eric Metelka
No way to share content in these stories. I thought one was good (sportscenter top 10) and want people to know, either on Snapchat or elsewhere and I can't share. Hopefully that's just for MVP. Being able to direct another person to the ESPN account would only boost engagement.
Chris Wren
Nicely packaged content, I like how you can easily swipe through the teasers and then swipe up to see the full content for ones that catch your attention. Also cool how the logos change to have a white background after you view a story so you can see which channels have new content.
Carlos Valle
I thought it was strange to see sponsored content within the ESPN channel. Seems a bit muddled to me to have ESPN carry it's sponsor deal over into a medium that they don't own. I'm surprised Snapchat allowed it. It felt like an oddly placed ad in a freemium game like Trivia Crack. The movie trailer had nothing to do with ESPN's content and it really detracted from the overall experience for me. Snapchat could establish their own separate partnerships for content like that but I'd imagine they would prefer to make it feel more tailored to their style/audience as opposed to showing the same old movie trailer that anyone can see anywhere else.
Ryan Gilbert
So awesome. Snapchat is now a serious media company. I'd bet that in the near future Snapchat will be the go-to platform for breaking news.
Owen Williams
Had a play with this and not sure if it's just too early to see the full picture or it's just disappointing. It feels like they basically crammed in a sponsored feed reader and took a step back from what they did with stories. Right now, discover feels like a wall of text compared to the rich story telling they pulled off with stories. I had expected much more after playing with stories, but this just feels out of place and a little janky with what they've done in the past. Maybe it'll get better in time.
Jeremy Zykorie
The interesting thing here, to me, as a non-Snapchat users but someone who has checked it out on occasion, and just re-downloaded to take a peek, is how different this is than what they originally did.
Daren Fuchs
Nice move by Snapchat.