p/sales-marketing-playbooks
Building Playbooks has never been easier
Eithiriel DeMerè | Language-Market Fit
Kickscale — One workspace for teams - playbooks, tasks, instructions
The Kickscale platform gives teams access to playbooks and proven processes used by other successful teams and companies. 🌈

Use pre-defined playbooks or simply build your own to speed up your team's learning curve.
Kickscale provides structure and know-how.
Replies
Best
Eithiriel DeMerè | Language-Market Fit
Kickscale believes that companies are successful because.. they have clear goals AND they developed killer processes and outperformed the competition. 🤟 The Kickscale platform gives teams access to the best playbooks and proven processes used by the best teams and companies. 🌈 You can use these best playbooks or simply build your own.
Gerald Zankl
@nikkielizdemere Thank you again dear Nichole for the hunt!
Cim Bayer
@geraldzankl, what kind of features does Kickscale include?
Martin E.
@benni212 I suggest checking out the video above. It really gives you an awesome quick info. For further details I'd recommend their website at www.kickscale.com :)
Sandra Djajic
I like that creating playbooks inadvertently creates some form of business processes and can really help startups in actually documenting their processes and how things can and should be done. I know that in our company getting processes documented is definitely a challenge, and this would be a great way to ensure the team is on the same page.
Gerald Zankl
@maxine_buchert Hi Maxine, thanks so much. That's exactly what we do. Would love to get some more insights from you. What processes would be important to you?
Klaus-M. Schremser
I ❤️ the idea and we have the need for a structured onboarding via playbooks and checklists ourselves. Well done!!
Gerald Zankl
@kmschremser Thanks for your feedback. Feel free to test the product directly via https://app.kickscale.com and ping us all the time if you have any questions. There is a big need for more structure to be successful.
Gerald Zankl
@kmschremser What processes would you like to see in the platform?
Klaus-M. Schremser
@geraldzankl As I see Kickscale as a great opportunity to get new team members up to speed fast, I would love to hand out playbooks for our major tools (how to use them) and major processes (Product-Led-Growth approaches). Although there's a lot to read, but every company has a different approach and this individuality should be reflected somehow in the playbooks. Do you know what I mean?
Cim Bayer
@geraldzankl @kmschremser Love your input Klaus. Reading a lot when starting at a new company is necessary. We tried to reduce that effort by implementing a video function that is supported with our playbooks. Just record a quick video 😃
Gerald Zankl
👋 Hey PH! And thank you @nikkielizdemere for the hunt! Gerald here, Co-founder & CEO of Kickscale. Along with @markus_jenul1 and @herwig_gangl, we founded Kickscale to empower marketing & sales teams with Playbooks from the best teams in the world. 🌎 I was a former manager of marketing & global sales teams. I failed to build the right processes and didn't make my team as successful as they could have been. I don't want any manager to go through the same painful journey. I want you and your team to succeed so you and your team hit your goals. 🎯 So, imagine you know your goals, but not how to get there? Frustrating, right? Searching and applying best practices to achieve your and your team’s goals are a huge challenge. Ever spent time explaining to your team all the necessary steps to complete a project? It sucks and takes a lot of time. Managing (remote) teams and successfully completing projects in time is a real pain. And explaining and managing all steps to achieve your goal is painful and takes a lot of time. With an all-star team, we set out to make it dead simple to turn questions like “How to prepare a successful event or trade show?”, or “How to run a successful marketing campaign?”, or “How to onboard new team members?” into easy to understand How-to-solutions. But - what’s our secret? Playbooks are the secret. Playbooks are best practice processes with know-how from the best teams in the world which you can apply. What started as an idea to organize teams better blossomed into the easiest way to access best practice processes to execute them step by step with your team. Today our beta users use Kickscale to: ⏰ Manage and educate a remote workforce where asynchronous communication is key 📹 Record your own step-by-step how-to guides or use pre-defined ones so your team knows exactly what to do and how 📋 Get access to predefined best practices and SOPs for your teams ⚙ Organize and manage projects faster, e.g. Live and virtual events, marketing campaigns, etc. 🤓 Onboard and train new employees Kickscale gives you access to predefined best practices which help you to complete your projects faster. You can use our templates or make your own ones. This saves you and your team time and energy. The best part: you become your team’s hero! 🚀 How exactly do we make that happen? 🔍 Download the best practices from our library into your Kickscale workspace 📝 Edit and adjust the best practices, or create one yourself 🎨 Create a project and share the best practices with your team 🎯Manage the execution of various projects Starting today, anyone can get access to our best practices and our platform for free by visiting https://kickscale.com. We are building our paid features in the months to come, but there will always be a free version. We’re excited and grateful to hear what you think. We know this group’s feedback will make our product better. Thanks for reading! 🙏 Let’s Kickscale and make every team successful! 🚀 Yours, Gerald
Bernd Buchegger
@nikkielizdemere @markus_jenul1 @herwig_gangl @geraldzankl Looking forward to learn more about it! :-D My focus as a consultant is "Digital Sales" where Sales Playbooks are gaining a lot of momentum in the digital world - helping in Sales & Marketing Automisation and defining a clear repeatablle process based on best-practices.
Gerald Zankl
@nikkielizdemere @markus_jenul1 @herwig_gangl @berndb Thank you for your comment Bernd. What playbooks are you most interested in? Right now we have the following in our platform: - Sales team onboarding - Meeting management - Trade show organization - ... What would you like in there in addition?
Stefan Lederer
Awesome, congratulations to the kickscale team! We are using the product already very successful, it helps is to align different teams, onboard people quicker and just to perform a lot better. i can highly recommend it, and the folks are awesome!
Gerald Zankl
@slederer Thank you so much and thank you for the great support over the last couple of years. It is great to develop the product together with you guys. Looking forward to scaling even further and helping the Bitmovin team as best as we can 🤟
Gerald Zankl
@slederer As a CEO of a huge company, what processes would be for you of interest to align marketing and sales teams?
Stefan Lederer
@geraldzankl Alignment on trade shows is a really important process. Marketing and sales has to be super aligned for that to maximise the ROI out of events. Furthermore, I think onboarding is a huge topic, especially in sales. The faster we can onboard people the better.
Gerald Zankl
@slederer 100% agree and thanks for your comment.
Afamia
@geraldzankl Congrats! I agree with @slederer. Using kickscale for onboarding is a great idea and a excellent tool for knowledge management!
Gerald Zankl
@morganb @boaticus @danmartell @steli @seanellis @chrismessina What do you guys think about the Kickscale playbooks?
Viktoria Pupazina
My congratulations on the launch. We will definitely try to build our own playbook. Wish you all the best 🤗
Gerald Zankl
@viktoria_pupazina Hi Viktoria, awesome. What playbooks are you interested in building? We are more than happy to jump on a call with you and explain you what processes we can build within the platform. Our team helps marketing representatives like you to build up playbooks so you can execute them. As a launch offering we want to work super close together with you to build playbooks. What do you think? Have also a look at https://www.kickscale.com/playbooks to get an idea what playbooks we have in right now.
Tim Devereux
Congratulations @markus_jenul1 @herwig_gangl @geraldzankl! Sounds like a great solution in a very relevant space!
Gerald Zankl
@markus_jenul1 @herwig_gangl @tim_dev Absolutely, what would be your favourite playbooks to help you and Messeji grow? Would love to get some feedback here.
Tim Devereux
At first glance, the SDR & BDR playbook is interesting. We're mapping out some hiring plans for later in the year and this looks to be a helpful outline of all of the key onboarding items.
Gerald Zankl
@tim_dev Yes, that's exactly why we have build this.
Aymeric Sans
Indeed, playbooks play an important role in successfully managing tasks. Thanks to Kickscale @geraldzankl, the playbooks can be used as templates !!! Thanks
Gerald Zankl
@aymeric_sans2 Thanks for your comment. You nail it. That's why we have build playbooks, use them as templates and save yourself and your time a lot of time in the execution. What playbooks would be of interest to you? We want to build playbooks together with you and get them into the platform so you can execute them every time you need them.
Gerald Zankl
@aymeric_sans2 And imagine you have the playbooks from the best teams and best companies in there. Like from leading Y Combinator companies, high growth startups etc.
Cim Bayer
@aymeric_sans2, thank you for the awesome feedback. Which template do you like the most?
Pradnyesh Gumaste
I spend so much time onboarding new writers, interns, and other members on my marketing team that it literally takes up hours of my work every single time! Quite recently, I then came up with the idea of creating an onboarding document using google docs but @geraldzankl seems like this is one step even further, yeah!? I'm pretty hyped to try this out myself. Are you guys planning any integrations in the roadmap?
Gerald Zankl
@pradnyesh_gumaste Hi - thank you for your comment and your interest. That's exactly the same problem I had as well. I onboarded tens of Sales Development reps and it took a lot of my time. That's why we build this into Kickscale, you can record videos, write descriptions and assign onboarding tasks. Let's set this up for you. Feel free to send me over your google doc and we convert it into our playbooks. Afterwards I'm happy to present this to you. Feel free to schedule a meeting with me via https://meetings.hubspot.com/ger... and send over your google doc. What do you think? Best, Gerald
Martin E.
Loving the available playbooks so far. I guess there will be even more coming in the future, right? What are some we can look forward to?
Markus Jenul
@martine89 Hi Martin, great question. We usually look at the feedback of our users and decide based on that. BUT we see great interest in playbooks that make it easier to onboard new team members. now this counts for marketing teams, sdr teams, enterprise sales teams, product teams, etc. AND we also work with leading YCombinator companies on playbooks that are more specific such as: - How to define the ideal target audience - How to get more pipeline through enterprise sales - How to do ABM etc. are there any specific playbooks that you are interested in? We are happy to add them
Martin E.
@markus_jenul1 Dear Markus, many thanks for your reply! This sounds already very promising. I will try to think of some further playbook ideas I can think of.
Christopher Mueller
The Kickscale product really helped us to align our teams and onboard our people so much faster. Can highly recommend it! Try it out.
Gerald Zankl
@chris_bitmovin Thank Chris. Great working together with you. What kind of processes could you think of we should add in addition to make Bitmovin and you guys even more successful, e.g. onboarding, trade show alignment, meeting management, event management, ...
Mo Bingham
So excited to see Kickscale on PH 👏! Love the idea of having access to playbooks from the best teams in the world. What are some of your favorite playbooks @geraldzankl & @markus_jenul1? Congrats to the whole Kickscale team!
Markus Jenul
@geraldzankl @mo_bingham Thank you for the support MO. so I am a marketer and my favorite one's are the event management and content strategy playbooks :) basically everything that helps to build leads and pipeline. I think @geraldzankl has other one's that he likes. How about you? Which one would you like to see ? :)
Gerald Zankl
@markus_jenul1 @mo_bingham Hi Mo, nice to read from you and thanks for your comment. Hopefully we can catch up soon. The playbooks are structured processes which you can easy execute with your whole team. my favourite ones are 1) onboarding of new team members as we have video included and it is so structured and helps everyone to get onboarding quickly 2) preparation for marketing campaigns, e.g. this launch, events, trade shows, ... Where could Kickscale help you the most?
Martin E.
Super useful product. Just had a quick look through the platform and am really liking it. This will definitely be very helpful for my future planning.
Cim Bayer
@martine89: How will you use it in the future? Playbooks? Email scheduling?
Martin E.
@cim_bayer I am most likely going to focus on playbooks for now to improve various internal processes. But e-mail scheduling is definitely an awesome feature that will most certainly come in handy for me in the future too.
Cim Bayer
@martine89, keeping an overview of all the sales procedures is just a MUST. It starts with email scheduling, notes taking and ends with adding resources to your campaign. ALL IN ONE platform for your needs. ☺️
Lior Galante Cohen (Vaza)
Congrats on the launch @markus_jenul1 and the entire Kickscale team!
Gerald Zankl
@markus_jenul1 @lior_galante_cohen Thank you for the support Lior. I heard great things and would love to connect soon.
Cim Bayer
@lior_galante_cohen: Can't wait to hear your feedback on the platform. And maybe the one or other playbook from you 😃
Matthias Seiderer
This will be the must have for sales and marketing teams. Thank you for bringing these closer together!
Gerald Zankl
@matthias_gasser Thank you very much. As an expert, what processes would you like to see in the platform? Especially processes in sales and marketing?
Jérôme Bau
Really amazing platform you have built, @geraldzankl! I can definitely see these playbooks getting teams to their full potential.
Gerald Zankl
@jerome_bau Thank you and looking forward to connecting soon to get these playbooks also enabled for you guys!!!
Gerald Zankl
@jerome_bau What would help you to scale faster? What processes would be best for you?
Iaroslav Chuikov
Thanks for the product, looks very attractive and definitely need to try with our team!
Gerald Zankl
@je_suis_yaroslav Thanks, pls ping us directly once you started the trial and we can have a 1:1 onboarding session and see how the product can help your marketing team.
Gerald Zankl
@je_suis_yaroslav What playbooks and processes would you like to see in the platform? What would help you the most?
Cim Bayer
@je_suis_yaroslav; Can't wait to welcome you on our platform, Yaroslav! ☺️
Michael Zankl
Congrats to the whole Kickscale team for launching your Product❗🚀💪 For me as a marketing expert it is very usefull in my daily work to create easily step-by-step playbooks for my clients or my team that they can easily follow the steps for each campaign. Also for new people they get a guideline which steps they have to do.
Markus Jenul
@michael_zankl Thank you for the feedback Michael. what are other playbooks that you would like to see in the platform? Also let us know if you would like to contribute a playbook that we offer our customers as you have years of experience in marketing
Cim Bayer
@michael_zankl: What is your favourite feature? ☺️
Michael Zankl
@markus_jenul1 as I’m in the field of online and performance marketing i would like to see a lot of good playbooks in this topics. Marketing is a huge topic for everyone and so there are a lot of topics to cover like Social Media Advertising ( Step-by Step-Guideline from an Expert how to set-up different types of campaigns, Search Engine Advertising & Optimization, LinkedIn Advertising, and much more to cover! Yeah for sure would be a pleasure to contribute a playbook! It would be a pleasure to share my experience and expertise in the field of Performance Marketing with an monthly Ad budget from around 50k per Month!
Michael Zankl
@cim_bayer in the last years i got to know a lot of different management tools and platforms like Trello, Asana and a few more but since i use kickscale for managing my clients via your platform it is much more comftable and i save a lot of time with it. I really like the really good design our your platform - its really easy to understand it from the beginning and also the integration of my different calenders ( Outloo, Gmail, ...) is really easy. My favourite feature are definitly the playbooks - it's good to can set up easily a step-by step guide for a new employee and i can easily follow the way he is doing. If it is techniqual possibly a integration of the Social Media Analytic Measurements would be nice. So try to get a direct API from Facebook, Google, LinkedIn,... so that you can see easily how the different campaigns are performing.
Markus Jenul
@michael_zankl Super cool! thank you for that great feedback! We will reach out to you to talk about a collaboration.. your experience will definitely be a big help for other companies!!
Cim Bayer
Wow, this platform is great! Just downloaded it and the UX is nice 😃 Will get it for my BDR team now. I saw some sales playbooks in there, might be useful. Also the meeting scheduling function looks interesting.