Hey everyone! I’m Peter, CEO and co-founder of Rutter (rutterapi.com). I’m excited to launch Rutter Instant Links, a product that enables businesses to embed Rutter’s core authentication flow across a variety of channels without writing any code. Today, Rutter’s universal API makes it simple to get rich business data (orders, transactions, financial statements, etc.) from major e-commerce platforms, payment processors, and accounting systems. But using this data requires a business to connect with all of their accounts, which can make the sign-up flow more tedious. In business lending, a popular use case for Rutter data, optimizing loan application conversion is critical for delivering fast, competitive offers. We already have a seamless component, called Rutter Link, for businesses to connect their accounts but this requires customers to integrate React or Javascript code into their existing onboarding flow. With Rutter Instant Links, customers can embed a one-click Rutter authentication flow through a simple URL without integrating any code. This means you can create an experience for businesses to quickly connect their accounts directly from where they spend the most time, like emails, advertisements, or third-party websites. Our mission is to enable the next generation of commerce experiences. We’re excited to see how people use Rutter Instant Links to build amazing new products for businesses around the world! Peter