This landing page is full of so much win. Without even reading a word, I know what it does (at a high level). We should add this to Product Hunt, although I'm anxious for Chrome support (currently Roost only supports Safari).
How does this technically work, @timvarner.
I have been following this company for the last 6 months and they have consistently pushed out new iterations and ideas around push notifications. Great to see they were just selected for Y Combinator. Congrats Burton and Tim!
Ryan, thanks for the compliments on the design.
Roost enables browser push for websites. In terms of UX conventions, it works similar to mobile app push. A visitor lands your site and is presented with a browser dialogue that asks whether they want to receive push notifications from your site. They can either Allow or Don't Allow. If they allow, the site can use push notifications to re-engage that visitor with content updates, product announcements, and so on.
The end user never has to install anything.
The website can install Roost in a couple minutes with one of our plugins or a snippet of roost.js. You can automate pushes with RSS-polling, one of our plugins, through the API, or just use the dashboard manually.
Frank, FF and Chrome should be ready at some point this year. IE will take longer. We want to push toward a complete web push solution, including Safari and Chrome mobile browsers.
Our early adopters are using Safari's (desktop) small market share to seed their subscriber base and establish some basic best practices for their brand. For example, how to work web push into their content marketing workflow or segment their user base in order to relativize messaging.
But obviously the future of web push is cross-browser.
Product Hunt