Do you want to solve problems, or just make more money? Every startup is a small business at first, but not every small business is an actual startup. Real startups are characterised by huge growth rate percentages - and amazing ideas. But not every business is a unicorn and, especially in B2B, most companies won't be able to grow at amazingly fast rates. What about sustainable growth? Without stress, investor pressure? It would simply mean building a company that is best in it's niche, regardless of how big that niche is. Sustainable (or organic) growth is based on 4 pillars - target, connection, optimisation and sustain. Learn about them in this email course.