p/relay-10
The SaaS world's second brain: the community for founders
James Gill

Relay โ€” A diverse, context-rich second brain for SaaS startups

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Thereโ€™s no one way to build a SaaS business, but most advice makes it seem frustratingly so. ๐Ÿ˜ฌ Relay is fixing this via candid, context-rich AMAs, interviews, and 100s of discussions with a diverse set of founders โ€” across geos, markets, and philosophies.
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James Gill
When the folks at Chargebee asked me to share Relay on ProductHunt, I was excited, but also a little confused: surely itโ€™s already been on ProductHunt? How could a resource and community this valuable not already have been shared here? I have participated in Relay as a reader, an asker of questions, and an answerer, and thereโ€™s something special about whatโ€™s happening here. The team running Relay are truly some of the most humble and wonderful human beings Iโ€™ve met on the web, and the level of transparency and quality of conversation going on, particularly in SaaS founder AMAs is unparalleled in my view. If youโ€™re building a SaaS business or thinking about starting one, add Relay to your regular sites to visit. Trust me, youโ€™ll be glad you did. And thanks to the Relay team for trusting me to share this!
Akash Sharma ๐Ÿ’ญ
@jamesjgill ๐Ÿ’›๐Ÿ’›๐Ÿ’› James, a big, big fan here! Thank youu, as ever, for your support! I don't think Relay would be what it is today if it wasn't for your early votes of generous and kind confidence. Aand we've been grateful to have documented the admirably thoughtful founding path you've charted with GoSquared, across Relay's existence! Thanks so much, again, for all that you do! ๐ŸŒป
Krish | ChargeBee
@jamesjgill Thank you so much, James! For hunting us and for being so incredibly supportive throughout this journey of building Relay. We owe a lot of what Relay is and is becoming to the generosity and spirit of founders like you.
Astha Rattan ๐ŸŒŠ
@jamesjgill Thanks so, so much James! Always the kindest. :))
Kavir Kaycee
When building any product I always recommend that you join a relevant community of founders/builders. And Relay is that for SaaS founders and teams. Go join the community today. Besides, the team behind Relay is amazing! All the best for the launch @cbkrish @astharattan and team ๐Ÿš€
Krish | ChargeBee
@astharattan @kavirkaycee Thank you so much, Kavir!
Astha Rattan ๐ŸŒŠ
@kavirkaycee Thank you, Kavir! Really appreciate your support. :))
Krishna
Thank you @kavirkaycee, it means a lot :)
Jane Portman
Congrats on the launch team ๐Ÿ’› Suppose we did our work like the snow, quietly, quietly, leaving nothing out. โ€” Wendell Berry
Akash Sharma ๐Ÿ’ญ
@uibreakfast Awww, thankss so much, Jane! ๐Ÿ’› Days Each one is a gift, no doubt, mysteriously placed in your waking hand or set upon your forehead moments before you open your eyes. โ€” Billy Collins :))
Krish | ChargeBee
@uibreakfast Thanks so much, Jane! Appreciate your constant, earnest support. :)
Astha Rattan ๐ŸŒŠ
@uibreakfast Thank you so much, Jane!
Nishant Arora
I love the AMAs (even read up on the past ones) and really like how it's not generic fluff knowledge you find at other places. Congratulations on the launch @astharattan and team.
Akash Sharma ๐Ÿ’ญ
@astharattan @nshntarora Thanks so much, Nishant!
Krish | ChargeBee
@astharattan @nshntarora Thank you so much, Nishant! :)
Astha Rattan ๐ŸŒŠ
@nshntarora Thanks so, so much Nishant!
Anirudh
I stumbled upon one of the AMA through search results and was so surprised to see so many interviews, content from SaaS founders. Most of the content put out were from SaaS founders itself - hence all valuable, actionable content. I hope this site never goes down, thanks for the initiative!
Krish | ChargeBee
@anirudhmurali Thank you much Anirudh! So glad to hear that it has been useful for you. Really appreciate the kind words.
Akash Sharma ๐Ÿ’ญ
@anirudhmurali Delighted to hear it, Anirudh, thankss!
Astha Rattan ๐ŸŒŠ
@anirudhmurali Thanks so much, Anirudh! Your comment made my day. ๐Ÿ˜‡
Divyansh Saini
I've been on 10s of Relay AMAs participating with the best of the founders globally. I love Relay for it's depth, the consolidation of resources that makes it the best anti library for SaaS resources on the internet. If you are a fellow founder, it's a no-brainer to sign up and unlock access that helps you on a rather hard and confusing journey.
Krish | ChargeBee
@navydish Thank you so much for such a kind evaluation, Divyansh! Really appreciate all your support.
Astha Rattan ๐ŸŒŠ
@navydish Thanks so much, Divyansh! Always the kindest. โœจ
Akash Sharma ๐Ÿ’ญ
@navydish @cbkrish Thanks Divyansh! Just hoping to capture the thought and rigour of founders like you! Really appreciate your support.
Riten (Fueler.io)
I still remember the day I discovered it and shared it on Twitter and Fueler community. I still go back to this article to refuel myself https://www.gorelay.co/t/saas-fo... Relay has been my love at first sight, honestly. I love the way they have structured the information and all too super rich and authentic learnings from the founders and business owners themselves. Cheers to the team. All the best guys. Rooting for you :) @astharattan Thanks a lot.
Akash Sharma ๐Ÿ’ญ
@astharattan @ritendn Thank you, Riten! ๐ŸŒป
Krish | ChargeBee
@astharattan @ritendn Thanks so much, Riten! It has truly made my day to read the value you've found here, and it makes me feel confident and glad that we are inching close to our mission. Appreciate your continued support. :)
Astha Rattan ๐ŸŒŠ
@ritendn Thank you so much, Riten! Very grateful for your support. :))
Astha Rattan ๐ŸŒŠ
Hey PH community, very excited to share Relay with you today! :)) We are building Relay with a belief that there are many ways of building a startup and all of them uniquely challenging and interesting. Many founders questioning long-held playbooks and ways of doing things. These stories are often not documented and not given as much space as they deserve, we are hoping to change this with Relay, through contextual, diverse conversations that do justice to the "day-to-day of starting up", as a founder once shared. Excited to hear your thoughts.
Astha Rattan ๐ŸŒŠ
@samuel_briskar Ah! So glad to hear that. ๐Ÿ™Œ
Astha Rattan ๐ŸŒŠ
@fares_aktouf Thank you very much!!
Al Khan
@astharattan Love this! So much of valuable and actionable content available. Kudos to the Relay team!
Pranav Goyal
Relay is a fantastic example of an amazing idea that has been so carefully and meticulously crafted into a beautiful masterpiece. From the content to the execution, Relay has been crafted with love and delicacy as can be seen from their community that has thrived without fail. Each post at Relay makes one think more deeply about building a SaaS business and there are plenty of nuggets in every post that spark the inner intellect. It's truly an inspiration to watch them scale their community to such heights while keeping high-quality content at its core from their digital front porch! Goodluck to the entire Relay team on this launch! ๐Ÿ’ฏ
Astha Rattan ๐ŸŒŠ
@pranav_goyal Thank you so much, Pranav! Incredibly kind of you. Very glad to hear this. :))
Krish | ChargeBee
@pranav_goyal Wow. Thank you, Pranav! ๐Ÿ™Œ
Akash Sharma ๐Ÿ’ญ
@pranav_goyal Thanks so much, Pranav! That rings with immense kindness. Really appreciate such a heartfelt note!
Krishna
Thank You @pranav_goyal for your kind words :)
Vivek Khandelwal
Super happy to see Relay on PH. For the longest time, my default for most founder level and operational challenges was - The Review by FirstRound. Relay is and remains the only other legit alternative. It does a better job because it serves only founders and the level of transparency and candidness is humbling. My favorite place to go to for deep reading and analysis.
Akash Sharma ๐Ÿ’ญ
@vivekk Thankss so much, Vivek! That's magisterial, up-at-the-highest-echelon company to be in. Means a lot to us! ๐Ÿ’›
Krish | ChargeBee
@vivekk Thank you so much for such a kind note, Vivek!
Astha Rattan ๐ŸŒŠ
@vivekk Thank you so, so much Vivek. Super kind!
Krish | ChargeBee
Thank you, @jamesjgill, for the hunt and for your amazing support! :)) Hey PH, Iโ€™m Krish, one of the co-founders at Chargebee. Incredibly excited to share Relay โ€” a diverse, community-driven second brain for SaaS founders or, as someone recently put it, their go-to anti-library. Curated with an immense love for SaaS and a singular belief that thereโ€™s no one way to build a business. Tl;dr, on Relay, you can find: ๐Ÿ™Œ Exhaustively (and endearingly) context-driven AMAs where founders reflect on past choices, paradoxes, hard-won points-of-view, and the uniquely inspiring journeys theyโ€™ve crafted. โœจ Incisive interviews where up-and-coming founders question standard playbooks, share how they adapt inventively based on constraints, and document the think and feel of starting up today. All rooted in fostering a thoughtful, cross-path dialogue โ€” between bootstrapped and VC folks and those whoโ€™ve been both, exceptionally lean teams and big ones, those who got acquired and those who never want to exit, and other such distinctions โ€” across founding philosophies. ๐Ÿ˜‡ And now, a little backstory for the PH curious: โ€œWhatever else anything is,โ€ to invoke Youโ€™ve Got Mailโ€™s Kathleen Kelly, โ€œit ought to begin by being personal.โ€ More than a decade ago now, a good bunch of our first ahas on starting up came straight from New York City via Joel Spolskyโ€™s irreverent, always insightful blog posts on building software businesses. FogBugz (the venture Joel was documenting back then) was very different from how Chargebee has turned out, in a lot of ways. Even Joelโ€™s background, plus the constraints and challenges he was dealing with, were certainly different from ours. Yet, those very distinctions helped us make sense of some of our early decisions. Because Joelโ€™s reflections were always context-driven and never abstract/prescriptive. That allowed us to model insights onto our own goals. And weโ€™ve carried that lens ever since as weโ€™ve sought helpful advice from many different founders around the world. We wanted to build Relay because we believe that kind of access for founders is either hard to discover, scattered across crowded forums or increasingly troubled by: 1) an ever-strong presence of camps that precisely dictate how companies must/must not be built, the paths founders can/cannot pursue, and what is/isnโ€™t deemed a success, 2) and within these camps, for inexplicable reasons, we keep hearing from the same set of names again and again. What if, as Referral Rockโ€™s Josh Ho noted recently, we were โ€œopen to all roadsโ€? What if we could learn from the unheard struggles and inner battles that have dotted the very public wins of senior founders? What if we were privy to refreshing insights from the 100s of SaaS founders starting out each year and not just the loudest 20? It gladdens me to write that weโ€™ve had the privilege of documenting many such diverse and thoughtful founder journeys: To circle back to FogBugz, Trelloโ€™s @michaelpryor recounted how โ€œnone of it is easy.โ€ ProdPadโ€™s Janna Bastow challenged her past self, โ€œitโ€™s remiss to assume that the best thing I could have done was to solve the problem closest to me.โ€ Having bootstrapped her first venture and now on the VC-path, MagicBellโ€™s @unamashana reminded us that capital (institutional or from customers) is a tool at a founderโ€™s disposal and not a way of life. Wethosโ€™ @rachren1 boldly questioned the very premise of subscriptions in SaaS. Bentoโ€™s Jesse Hanley explained how he takes on industry giants as a one-person team. Butterโ€™s @jakob_knutzen1 informed us of an inherent flaw of the highly-valued PMF survey, discovering it by building first (as so many of us do now) for non-native English speakers. The list goes on! Well, guess Iโ€™ll stop here to admit weโ€™re big believers in Relayโ€™s mission and Iโ€™d go as far as saying that the current SaaS downturn wouldnโ€™t seem as menacing if we were deliberately picking our company-building blocks from a diverse set of founders. Thanks so much for checking us out! Iโ€™d love to hear what you think of Relay in the comments โ€” and if youโ€™re a SaaS founder interested in joining, please request your invite here: https://form.typeform.com/to/Tpw...
Varun Kodnani
@jamesjgill @michaelpryor @hanamohan @rachren1 @jakob_knutzen1 @cbkrish Thanks for the backstory and congrats on the launch!
Krish | ChargeBee
@varun_kodnani Thank you so much, Varun! Thanks for reading along. :))
Jenny Romano
Congratulations for the launch, @astharattan & team! Love how you're bringing different perspectives to the world of startup founding / building - definitely needed!
Akash Sharma ๐Ÿ’ญ
@astharattan @jenny_romano Thanks a tonne, Jenny! Just realized that, although on a slightly differently plane, but Newsroom has a similar mission. :)) Congrats on the recent launch, btw! ๐Ÿ™Œ๐Ÿพ
Astha Rattan ๐ŸŒŠ
@jenny_romano Thanks so much, Jenny! ๐Ÿ’›
Krish | ChargeBee
@astharattan @jenny_romano Thank you very much, Jenny! :)
Adi Patil
Congratulations on the launch! This is so cool. It is amazing to see founders sharing their stories in-depth and helping us understand how every startup story is unique. I personally also enjoy how the format invites us to spend our attention and time on a journey of learning that is richly rewarding. Excited to see this launch and for the world to consume this treasure trove. :)
Astha Rattan ๐ŸŒŠ
@iamadipatil Thank you so, so much! How incredibly kind of you. ๐Ÿ’›
Krish | ChargeBee
@iamadipatil Thank you, Adi! Very glad to read this. :)
Akash Sharma ๐Ÿ’ญ
@iamadipatil Thankss, Adi!
Krishna
Thank you @ytvinay :)
Joseph Abraham
Congrats @cbkrish ๐ŸŽ‰ Love what you are building! Would love to join the community. We should definitely meet sometime!
Akash Sharma ๐Ÿ’ญ
Helloo, PH! ๐Ÿ™‚ Elated about the launch! Relay is incomparably, unmistakably, among the most earnest compendiums of founder thought youโ€™d likely come across. Week by week, in great detail and breadth, we are constantly reminded of the many, many admirable ways the startup challenge gets taken up by SaaS founders around the world. Upending the assumed binaries of the industry in the process. Hope youโ€™d find it as meaningful. Keen on hearing your thoughts!
Hana Mohan
Love Relay! So much great knowledge there for SaaS founders. I am also honored to have contributed some - https://www.gorelay.co/t/think-o...
Akash Sharma ๐Ÿ’ญ
@unamashana Thank you, Hana! ๐Ÿ’› Grateful to have documented your thoughts on such a hard-to-grapple-with, ever-divisive subject. So much to take away from that piece!
Krish | ChargeBee
@unamashana Thank you so much, Hana! A total honor to have had the chance to share your story and insights with the community.
Astha Rattan ๐ŸŒŠ
@unamashana Thank you so much, Hana! :))
Kair Kรคsper
So many lessons to learn from, so little time. :P As a founder I can really appreciate the compact and straightforward format of Relay. Keep on doing what you're doing!
Akash Sharma ๐Ÿ’ญ
@kairkasper Thanks so much, Kair! Was great to document your lessons on early-stage growth drawn from Pipedrive and Klaus! :))
Krish | ChargeBee
@kairkasper Thank you so much, Kair! Really appreciate your support.
Ghost Kitty
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Abhishek Ajithkumar
Distilling the essence of some of these insights and lessons into visuals has been an incredible experience. And Iโ€™m amazed at the nuances that constantly come up and make the process equally rewarding and challenging. Thanks @cbkrish @astharattan @mrakashsharma and @kk87 for this great opportunity.
Krishna
I second @abhishek_ajithkumar2โ€™s thoughts; designing and crafting Relay's visual identity has been a result of constantly being in awe of the reflections that are shared here.
Qudsia Ali
Congratulations on your launch. It seems like an interesting platform. Would love to try.
Akash Sharma ๐Ÿ’ญ
@qudsia_ali Thanks, Qudsia! Hope you'd find the exchanges helpful. :))
Krish | ChargeBee
@qudsia_ali Thank you! Looking forward to seeing you around on Relay. :)
Astha Rattan ๐ŸŒŠ
@qudsia_ali Thank you!!