Aaron O'Leary

🚨 Landing Page Roast: 48 Hours Only 🚨

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A few of us at Product Hunt are putting on our most brutally honest (but helpful!) hats and roasting landing pages for the next two days. Want in? Drop your link below, and we’ll give you real, no-BS feedback on:


🔥 Clarity – Does your message make sense or sound like corporate soup?
🔥 Calls to Action – Do we feel compelled to click, or just… leave?
🔥 Design & UX – Smooth experience or rage quit territory?
🔥 Anything else – Tell us what you want feedback on.


No ego, no fluff—just straight-up advice to make your page better. Drop your link below 👇

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Praveen chary

@kaynite You got good landing page with clearly explaining what the tool does.

  • The hero title- instead of saying youtubers/story tellers, just say creators.

  • As you are saying you got active users/community, show the the animations created by others, testimonials, users experience is very important for these type of tools.

  • Try to add a simple interface to give prompt and generate image without even signing up to just see the output. it may help to feel the ouput.

steve beyatte

@catt_marroll 

  • I'm confused that the landing page is a dashboard and not a landing page. Your actual landing page feels buried but way more clear. Couldn't this just sit on top of the dashboard on the home page?

  • This specific demo dashboard doesn't tell me anything that my legacy bank doesn't tell me. The stuff I liked from Mint back in the day was seeing the category I was spending on, setting budgets, and seeing trends and graphs over time. Showing in/out ledger feels like the least sticky thing to show a user within personal finance. Update: i see the category of expense but I think it's super buried. Why not just show income going up over time and some insights about how/why that can be gleaned via an LLM (ex you're spending less on avocado toast, nice work!) which is what most people want, right?

  • Call to action of scheduling a call going to your Calendly link feels rushed (a call, really?) and like it's presented without any authority as to who you are and why I should listen to you about personal finance

  • Pricing feels like an afterthought to the point you should consider saying "Free during beta" to avoid the confusion

  • "Love shouldn’t be complicated—neither should your finances." is great and plays nicely into the product name

  • These should be left aligned:


  • As a default view, I don't think this provides value or gives enough context:

  • Sign up with Google would be nice

  • What is this white thing trying to communicate? It looks like a slider


Ben Griese

@catt_marroll landing on a graph with all the numbers and colors immediately feels overwhelming. A basic guide on how to get started may be a bit better UX?

Matt Carroll

great feedback from both of you, thanks!

i think putting the actual landing page as the landing page (vs the demo) makes sense!

steve, lots of great feedback there. appreciate.

Tania Bell

@catt_marroll not sure why I'd want to use this instead of a s/sheet?

Matt Carroll

@taniabell good callout, I should probably include this info on the landing page!

tl:dr if you are an excel power user it would be easy to just use that over this, but I may have some features you would enjoy, like auto categorization of transactions.

longer:

I don't use spread sheets because I dont want to transcribe all of my transactions into a spreadsheet and my bank doesn't provide csv exports (just pdf's).

When I built the original tool for myself, i just used it to generate a log of transactions from the PDFs and automatically categorize them (llm)

really there is nothing this tool does that you couldn't do in excel / google sheets. It (in theory) makes it really simple for someone to make a dashboard that would be medium-hard to make in excel.

For example: my partner hates looking at her finances. there is nearly a 0% chance she will ever boot up excel and start manually entering transactions. she is biased, but was at least able to spend the ~10 mins onboarding to this tool, which was the first time she ever actually looked at how much money she spends per month.

some of the other QOL features i've considered:

monthly email pings to check in
shareable reports

plaid integration so no uploading necessary

...

is there a feature I could build that you'd pay $20 dollars a year for?


thanks for the q!

Rajiv Ayyangar

ooooh excited for this!

Ben Griese

@hedgeavenue while simple and effectively getting the idea across, there feels like a lot of space on a desktop/monitor. Via mobile, I'm sure it's perfect! Optimizing your desktop landing page with as much info and as little scrolling/searching for people to do would be nice. If you can grab people's attention right when they land on your page and get them to download your app (or in your case, join the waitlist) without having to search for how, great. That said, would also recommend highlighting the waitlist subscription higher up!

John

@ben_griese Thank you for the feedback, this makes a lot of sense. Curious to know: what stopped You from signing up for the waitlist? 😅

Ben Griese

@hedgeavenue that's such a good question! Personally, I like it when something is fully released for me to try vs. a teaser, but that's just me! We also ~do not~ feature things that are waitlisted on Product Hunt, so that's something to keep in mind!

steve beyatte

@hedgeavenue I signed up for waitlist. I like the white space. Copy is good. Well done.

Aaron O'Leary

@hedgeavenue This is really beautiful to me. The copy "Master the skill of coaching yourself." is perfect. It brings a simplicity that modern day landing pages are scared of using. Immediately tells me what this product is.


The only thing is the white space on the left hand side it feels weird to my eye at times but it's not something I would change if it dramatically messes up the aesthetics

Ash G

Awesome! Looking forward to learn from other responses.


In the meantime, here's mine - https://brisqi.com

Andrew Stewart

@ash_grover that is a cool idea. My coworker uses @Trello for managing personal tasks and I was inspired to give that a try over our current whiteboard-on-a-fridge todo list.

Roast time: The only reason I know what your product is about, and why I want to use it, is because I know what a Kanban board is. Most of your landing page is telling me things about your product (ie. privacy, no subscriptions) that has nothing to do with what the product is for.

The screenshot showing me what the product does looks good, but it feels a bit busy. I wonder if the landing page would be better with that screenshot higher up, but dumbed down, highlighting enough features to catch my attention without needing to spend a long time reading cards/text.

I like it, and I'm gonna give it a shot.

Ben Griese

@ash_grover there's a looooot of empty space and the first image I see of the product is getting cut off.

  • I'd remove the download option in the middle of the page, and keep it up in the top bar.

  • Move the image or whatever you want to portray your product (videos are best!) up to the top.

  • Highlight what you believe makes your product stand out up at the top - the less people have to scroll to understand what your product does and how it stands out, the better!

steve beyatte

@ash_grover 

  • Headline "Private. Offline. Simple. And Cost-Effective. Personal Kanban App" Is this the actual problem your users have? Why do I want a private offline kanban app? The problem you solve seems more targeted around privacy-centric personal productivity. What about "Personal productivity, now with privacy" or something pithy like that?

  • Related- you should throw the other companies under the bus that are not private- why can't I use Todoist or Obsidian? Are they selling my data? You should be a nark, if so.

  • I like LTD pricing for something like this and this is another really good thing to highlight in the copy. Ex "Why are you paying monthly for a Kanban?" and then do a pricing comparison table

  • Per device pricing doesn't make a lot of sense without mobile apps. Do your users have more than one computer?

  • Productivity is such an amazing niche, consider using your Product Hunt forum after launching to build community. This worked really well for Tana, Todoist, etc.

Ash G

@andrew_g_stewart Thank you for the feedback. That’s a great point about the messaging and the screenshot, I’ll definitely look into making things clearer.

Ash G

@ben_griese Hey, thank you for the feedback! Really helpful stuff. I’ll take a look at the layout and see how I can tighten things up, especially making sure the first image is clear and moving key info higher up.

Matt Carroll

@uri_bram1 cool to see you here, we met back in NYC a few years ago! the browser is awesome and was probably the first newsletter i intentionally subbed :)

Uri Bram

@catt_marroll oh hey great to see you -- that's so lovely to hear!

steve beyatte

@uri_bram1 

  • Super clean and simple and makes sense

  • I tried to read a sample and am confused as to why it shows content from Feb 25

  • Am confused on what topics you might recommend

I'm grasping for straws a bit, site looks good!

Aaron O'Leary

@uri_bram1 first of all, big fan! All in all, I love it, the only thing is it's a little confusing hitting the sample button and being taken back to feb. But that's not really anything.

Uri Bram

@aaronoleary oh thanks that's super helpful, that is definitely broken and somehow I hadn't noticed.

Weird how you look at something every day and stop seeing it....

Romany Refaat

Excited to learn from you!


floopr

Aaron O'Leary

@romany_refaat Clean!


  1. I know what it is straight away, this is great and something a lot of landing pages get wrong, so props on that!

  2. The product feature sections get a little funky to me after the first one when it comes to weight and copy.

    1. The "Literally all the features you need" includes three other features, this is good on it's own but it straight away goes into another genre with more features. My recommendation is remove the "literally all the features you need" title and nest them under the user experience title instead. I think that's what you were trying to do anyway

steve beyatte

@romany_refaat 

  • Simple and easy to follow

  • Pricing should be at the top

  • There is no pricing when i click pricing

  • Going after Canny seems like a pretty good move

Romany Refaat
@aaronoleary Thanks for your great insights! Can we recap? I basically have to do this: - Emerge the features sections with "Literally all the features you need" section. Won't it get too long? I didn't fully understand, could you please explain the weight and copy part?
Aishwarya Lohi

This should be fun. https://equip.co/

Praveen chary

@aishwaryalohi You got everything in place. May be you can add AI option to create tests, so that users feel it will make the process faster.

  • may be you can expand it to candidates/students also, like they can practice the tests

Praveen chary

@aishwaryalohi Please use sitelifter.com for more detailed analysis

steve beyatte

@aishwaryalohi 

  • Super good, I like it

  • It'd be fun to let me take a skills test to evaluate it (email capture of course)

  • Oh wait, you have that!

  • I tried to cheat and couldn't

  • This is cool

Ben Griese

@simonhook thanks for sharing! is this a product, or a service? I think highlighting the things that you all do to help others and how that's tech-related would be most impactful.

Simon Hook
@ben_griese great shout! We’re in a bit of process of figuring this out exactly but it’s roughly advisory support for early stage founders and done for you services for startups with revenue & businesses wanting growth and support improving conversions, retention and easy of use of their services. Do you think this would make it any clearer Ben?
Simon Hook
@ben_griese when you say ‘and how that’s tech-related’ what do you mean by this exactly?
Aaron O'Leary

@simonhook The big thing for me is I didn't know immediately what it is that you do, I kind of had to make a guesstimate. Alongside that the company logos in the client look a little blurry to me and think removing the white background and instead just positioning them nicely in some sort of grid would look a little cleaner

steve beyatte

@simonhook 

  • The headline to me was the anti-thesis of the rest of the page. The headline put my hackles up and felt mildly-scammy "Stop waisting time & money, start growing your business" whereas your logos and experience are all top notch lower on the page.

  • "Taking tech businesses from zero to 1 million users" doesn't seem like what you do and again put up my hackles

  • Maybe bottom line it with "Growth advisors to companies like X, Y, Z" somewhere close to the heading?

Alex Marin

Strip me of my confidence alex.mn

Ben Griese

@alexmarin (oh wow love it) I'd say the main thing that stood out is the cursor change - while I think I liked it, I wasn't totally sure where to click and had to find that sweet spot.


I also was then curious about your other projects. That page, while informative, the previews popping up over the word surprised me + I didn't love that it moved around. I wanted to look at your work! Thankfully I could by clicking 🙏


"Make it simple, but significant" - that you did 🫡

Alex Marin

@ben_griese Awesome! I was wondering if the work isn't too hidden. Made me rethink, thanks Ben!

steve beyatte

@alexmarin 

  • Good personal site

  • I tend to ask "Which of these are 'real' projects" when I look at portfolios. I googled for Aparte and SPRT and couldn't find them

Aaron O'Leary

@alexmarin I love this, similar to Ben, the cursor change threw me for one but I did get used to it after a bit. Another thing for me is the copy being right aligned at the start it kind of messes up my reading habits, but that could just be me, other than that I loved this!

Alex Marin

@steveb Thanks Steve! That's very interesting and I wondered if it was time to update. SPRT has been acquired by another company and merged with it. Not much of the original design around, but still one of my most interesting projects. Aparte has unfortunately decided to stop their business 2 years into it. Too much work to maintain a bakery. Maybe I should say something in the case studies! Thanks again!

Josh Barkin

Should we generate a Roundup of this?
Maybe just roast the landing page for Roundups
TIA

Ben Griese

@joshbarkin I found myself searching for a video or easy explanation of how @Roundups works because the text and images felt a tad too busy. Once I found the video, boom, it clicked. Moving the "how it works" video up and having it auto-play with no audio (w/ an audio toggle) could maybe help immediately get the gist across?

steve beyatte

@joshbarkin 

  • Interesting idea. With Google updates that penalize AI content launching monthly, why should a publisher put a roundup on their blog? Couldn't this penalize the parent domain?

  • Related: I'd like to see success stories on how much revenue is driven for publishers and how much traffic an AI buying guide can generate.

  • "Create and Publish Buying Guides with AI" feels too low in the hierarchy of needs. The problem you solve isn't that publishers want AI Buying Guides, it's that publishers want a way to generate high-performing affiliate content to boost revenue, right?

  • Your video speaks to "how hard it is to buy products" which is catered to product buyers which I think is not your actual target audience

  • Random business model idea: what if you gave roundups away for free and took a percentage of affiliate revenue instead of charging for the actual content? Then you "own" the real estate instead of just the content generation?

  • Random idea: make a WordPress plugin so people can click a button to build a section on their website with roundups

  • Random idea: i should be able to remix existing roundups that I like, ex order off a menu and it caters it to my website's tone, audience, etc.

  • I don't like stuff that creates a higher volume of AI content but this is an interesting idea

Josh Barkin

@ben_griese  @steveb 

Lots of actionable takeaways here. You guys are awesome.

RE: The video / how it works. I agree with that.

RE: Google updates that penalize AI content launching monthly, why should a publisher put a roundup on their blog? Couldn't this penalize the parent domain?

Google doesn't care who writes the content as long as it adds value to a reader. Most of the AI content is done for scale and obvious spam. Most of the top organic SERPS are roundups (i.e. search "Home Office Ideas"), and most are programmatically generated. It just needs to have a fresh perspective and appear as though research and effort was done to produce the content. We also have content editor to add your own.. For a blogging use-case, we'll probably sell a GPT 4.5 Pro "Add-On" giving content marketers an opportunity to boost output with 100% humanized content and a 95% chance of passing Google's checks, but as a company, web was just our GTM distribution channel. Roundups perform well on social, and it's a great format for email distribution which is on the roadmap.

RE: I'd like to see success stories on how much revenue is driven for publishers and how much traffic an AI buying guide can generate.

Me too! We just launched a couple of months ago.

RE: "Create and Publish Buying Guides with AI" feels too low in the hierarchy of needs. The problem you solve isn't that publishers want AI Buying Guides, it's that publishers want a way to generate high-performing affiliate content to boost revenue, right?

Good point. Although we see monetization as a key hook for early adopters struggling to generate content they can monetize. I could own a Shopify Store and generate a comparative research report on competitor products and use that to drive sales for my own store... It's a way to turn content into commerce, or even just to do product research for yourself.


RE: Your video speaks to "how hard it is to buy products" which is catered to product buyers which I think is not your actual target audience

Yes, we need a new video! Original use-case was a research platform for shoppers, but then we made the growth strategy (focus on affiliates/bloggers) a core focus after.


RE: Random business model idea: what if you gave roundups away for free and took a percentage of affiliate revenue instead of charging for the actual content? Then you "own" the real estate instead of just the content generation?

That's one path forward, but we'd need to build out or acquire another affiliate platform to make the logistics of that work and products/brands already have affiliate platforms. An easier path forward might be to empower bloggers and affiliate marketers with tools and make as much of that accessible and free, but then have brands "Sponsor" Roundups and that introduces bias into the output content. Brands pay for sponsored Roundups and we payout bloggers that way.

RE: Random idea: make a WordPress plugin so people can click a button to build a section on their website with roundups

We have a WordPress plugin, and since our core focus isn't WordPress, I think we're going to open source the plugin for the WP community.


RE: Random idea: i should be able to remix existing roundups that I like, ex order off a menu and it caters it to my website's tone, audience, etc.

Possibly, but we're being mindful of duplicate content. I'd rather just make it low friction to get users from This is my target audience -> Here is your Roundup


RE: I don't like stuff that creates a higher volume of AI content but this is an interesting idea.
It scales well. So much to do still. Appreciate the time and all of the feedback.

Dev Singh

Let's try Notebooks

steve beyatte

@dev_singh 

  • This is pretty cool

  • Very clear

  • I want to use it

  • How are you growing this? How it's going?

  • Nice work!

Dev Singh

@steveb Thank you so much, we just launched it today here https://www.producthunt.com/posts/notebooks-your-ai-whiteboard


I want to use it

That is great, feel free to sign up and start your free trial. If you run into any issues or have feedback just ping me here at dev@notebooks.app

How are you growing this? How it's going?

Day 1 and we are at 104 customers which is fantastic. I have some ambitious yet lean GTM plans like EGC content, niche newsletter sponsoring, etc. Always open to new ideas too.

Vivek Kumar

Hey Aaron, thanks for doing this.


Here is my landing page: draxlr.com!

Andrew Stewart

@vivekinkoop 

I like the interactive demo. I was a bit frightened by the voice. It feels really wrong when a website is talking to me (though maybe AI is going to change that?)

steve beyatte

@vivekinkoop 

  • Overall pretty good

  • Interactive demo is cool but voice scared me, too

  • The headline "Turn SQL Data into Decisions" is really good but none of the copy supports decision making. My two cents is that humans tend to like graphs and charts but any big company can tell you that no one can do anything with graphs and charts.

  • Add a summary of customer reviews, ex 4.9 out of 5 by 10000 people. 6 random reviews doesn't help me with social proof.

  • "How it works?" is a weird heading. "How does it work" or "Connect Draxlr in less than 5-minutes" would be better IMO

Aaron O'Leary

@vivekinkoop Love the demo, I'm a sucker for a good interactive demo. I'd consider removing the voice unless it plays to an accessibility point.

One smaller point is you have some widow words (words on their own line, usually end of sentence words) these annoy me to no end as a writer. An example is: "Use our Query Builder and AI to get answers from your SQL data." with data being on it's own on a new line.

Vivek Kumar

@aaronoleary Thanks, will fix!

Vivek Kumar

@steveb Thanks, I will implement them.

Luis Poveda

Thanks in advance: CybertraceAI

steve beyatte

@povedaaqui1 

  • "Revolutionizing Network Management" made me not know what this was. What network? LinkedIn? My friends? The follow up is "Empower your network operations with AI-driven solutions. " so now I am thinking about network security and then you make it more clear but is your customer's problem that they need to revolutionize their networks? Clearer headline would do wonders for you.

  • What about simplifying "AI agent for real-time network device management using natural language interactions" as "Chat with your security network"

  • Feels like a lot of buzz words and over complication

Mike Taylor
steve beyatte

@sea_local 

  • I knew exactly what it was

  • It worked

  • I'd suggest changing upgrade prompts on the single QR code page. "Get Scan Tracking" doesn't mean anything to me as a non-QR tracker nerd. What about showing a sample dashboard grayed out and prompt me to track usage or some other prompt?

steve beyatte

@timchosen 

  • Super clear and simple, nice work!

  • This is a very busy space- how do you get customers?

Tim Chosen
@steveb I am struggling with that at the moment, but I’m focusing on getting friends and families to use it and give me feedback before I try more mainstream marketing
Muhammath Maushook

WPCrafters.com

steve beyatte

@maushook 

  • Really templated, doesn't build trust. Feels a bit scammy.

  • Who doesn't have a website?

  • I lose trust when the Stripe business name is not the website name

  • The Stripe form has a better description of what you get than the landing page

Praveen chary

@adrian_axenie show the demo with a sample.

  • add some use cases around the features.

steve beyatte

@adrian_axenie 

  • Good clean landing page

  • Show examples of what problems I can solve with this, why do people upload PDFs?

  • Very good, product seems to work well

Ali ibrahim

Do not hold back. Be brutal https://finjy.com/

Praveen chary

@a4ibrahi some text is not even visible on the dark layout.

  • You need to focus more on the security part as connecting bank accounts is very sensitive information.

  • Place option for "Book a demo" so that without demo i dont think users will directly signup and use the product.

  • The video voice is soo low.

  • try to partner with any bank or place some testimonials so that it build credibility.

Zagita

Cheers to you @aaronoleary!


I just wanted to say how much I appreciate this initiative! I’m not exactly a “maker” myself, but I’m genuinely touched by the effort you and the Product Hunt team are putting into helping others with such honest and unfiltered feedback. It’s rare to see people go out of their way to support others in such a meaningful way, and it’s really inspiring to witness.

This kind of generosity and willingness to share expertise is what makes communities like Product Hunt so special. Keep doing what you’re doing—it’s making a real difference! 👏