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Product Discovery
p/product-discovery
A guide to building unbeatable products and services
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Marcus Castenfors

Product Discovery — A guide to building unbeatable products and services

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Our intention with this book is to try to demystify what Product Discovery is, explain the thinking in an easily digestible format, and to give you actionable tools that you can use in your team to create unbeatable products and services.
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Martin Christensen
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Hello! A few years back after realising that almost everyone of our clients are falling victim to the same biases and that they all needed some structure that could help them avoid that, I created a quite agnostic but encompassing framework to support our clients' discovery initiatives. A short time later, Marcus convinced me that we should spread this quite simple but very rewarding knowledge to the world, and here we are. Do read our book and tell us if it made an impact on you and your context.