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Oribi — Say goodbye to old web analytics
Meet the next generation of web analytics. Instead of 'more data', Oribi gets you insights to optimize your marketing efforts and drive conversions! Extremely easy setup & usage, the right set of features and a smart algorithm to do the heavy lifting for you.
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Anna Filou
Wow, love how in the screenshots at least it tells you the insights using understandable, human sentences. Seems like something like this would be hugely beneficial. As a single person with one domain, the price seems pretty steep though. For large companies or agencies I'm sure it's a steal.
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Thanks, @anna_0x 👍 Exactly our aim to not only help you find the insights, but bring them across in 'human sentences' 😉
Oribi is a tool especially build for SMBs. Setup and usage is easy, and it points out the data you should look into. That's a huge time saver, as opposed to other tools where you need to handle and sort through all of that yourself. And who has endless time, when you're a one-woman show :) I'd be happy if you give Oribi a try. It's free for 10 days and you can see how much value it can give you. Curious for your feedback.
@iris_shoor Thanks for the fast reply, I will most likely give it a try eventually, I'm also very curious to experience it! Still need to tie up lots of loose ends, but once I'm ready to start analyzing better and putting insights to use, I will remember Oribi👍🏻
@anna_0x "love how in the screenshots at least it tells you the insights using understandable, human sentences" - so true. Love it when products tell you in plain English what they're doing instead of getting lost in buzzwords.
And about the price, I don't know, I'm a freelance digital marketer/consultant and I recommended it to my clients, 2 of them are probably gonna go for it. imo the 1-domain plan price is pretty normal when you look at it next to other SaaS products like Pipedrive or Zapier which are also aimed for SMBs. Plus they don't need to pay some analyst to tell them what to do with their traffic, since they can figure it out by themselves.
Hello to Oribi team 👋
Very promising project. I was looking through the website and google search but haven't found details about:
- How do you treat DNT ("Do Not Track") signals?
- GDPR compliance
- How and what data is collected, data transparency?
- How tracking all user's action affects website performance CPU and RAM overhead, does it affect FPS?
Hi @dr_dimitru!
We value your privacy and the privacy of your website visitors, and we make sure that you can serve all your customers worry-free. Oribi collects only aggregated, fully anonymous data.
We do not save any personal data, such as email addresses or exact locations of your visitors. Visitors in the Visitor Journeys are displayed with an automatically assigned number. That being said, no information can be connected to a specific individual.
Please note that you can also exclude specific IP addresses. In this case, Oribi will not track any action of this visitor at all.
Currently, and similarily to many companies, we take no special consideration of the proposed DNT header as there is not yet a common understanding of how to interpret the DNT signal.
Regarding website performance, Oribi's tracking code will not affect your site's performance or loading time. We achieve this by loading our script asynchronously (i.e. our script only starts when your site finishes loading). Our script is minimal in size — 29kb to be precise.
Hope these answers are satisfactory and you'll give Oribi a try! 😃
Hi @dr_dimitru 👋
As being part of the R&D team I would love to elaborate on the technical parts of your question.
• Site Performance - we took it pretty seriously, our tracking code script is minimal ~29kb, and loaded asynchronously, so it shouldn't affect the loading time of your page, also the script CPU/RAM usage is minimal so FPS should not be affected, this is because the heavy processing is done in our backend servers (we also monitor the cpu usage of our script on the customer site to make sure were invisible)
• Data collection - we automatically track every button click and page visit, there is an option to track GA/FB events as well, we do not track any passwords/payments data and we do not save your visitors ip/email.
• Data transparency - the data is securely saved under AWS servers, we can delete the data upon request.
@eden_cohen & @natasha_cherniavsky thank you both for the quick reply. Asking about "data transparency" - I meant an actual list of data being collected, processed, and/or stored by tracking code and its backend — it's a part of GDPR recommendations. As US company you don't have to follow GDPR, but at the same time you're offering your service worldwide, so do you have a page or document where you provide data transparency following GDPR guidelines? Using analytics on my website I have to leave a link to your GDPR compliance, and explain how users can opt-out. Do you use any other 3rd party service providers except AWS, if yes how? Where all 3rd party providers are listed?
And the most important question — "How may I opt-out as the end user?"
@natasha_cherniavsky respecting DNT signals is the simplest way to opt-out for end users and for you as for developers/legal department. Implementing DNT as easy as reading one request header.
Thanks for your interest, @dr_dimitru ! 😃 We're collecting referring channel, country and platforms about fully anonymous visitors. Nothing to connect with an individual. We currently don't have a dedicated page, but these information can be found in the FAQs in our Help Center. We're currently working on the best way for users to opt-out and will keep you posted.
Regarding DNT, implementation is not an issue as you said, however, the purpose of this header and the appropriate way to handle it by 3rd party services is still not fully finalized and we’re waiting for a more conclusive standard before implementing it.
It starts with the on-boarding process. If you want a web-analytics app that feeds you with a spoon, this is the right tool for you. Super simple and easy to set up, as web-analytics should be for people who are less data-savvy.
Pros:All events are collected automatically. I don’t need to code anything. And any change on my website is updated automatically.
Cons:I’d like to be able to customize the reports better, choose which stats I want to share with others, and move widgets.
Thanks for the love, @alon_keren ✌ Happy you enjoy one of Oribi's biggest values - automatic event tracking. Many of our users really like the whitelabel solution and share Oribi's reports with their clients and colleagues. We got the feature request of customizing widgets and show only specific stats before - and will introduce a more customized solution for our reports soon 😊 Stay tuned.
Love the way this platform identifies "events" it thinks are worthy of tracking and suggests them in the dashboard. Muuuch more straightforward than Google Analytics in that regard, and without too many compromises.
Thanks for the feedback, @osbennn ! That's our starting point. As the need for data-informed decisions increases, web analytics needs to become much easier, more clever and way more agile. Happy to hear you're finding that in Oribi 🙏
Thanks, @benln , for hunting this! 🙏
We're excited to be shared on Product Hunt as our goal is to help startups and SMBs make sense of their website analytics.
If you're wondering what Oribi is all about, let me introduce us:
I'm Iris, the founder of Oribi. After founding two successful startups, I've decided to tackle one of the biggest pains of marketing today: Making web analytics easy and accessible for everyone.
There’s no question about the importance of web analytics to get the most out of your online efforts. But there’s no real solution out there for SMBs, yet. Most tools require developers to get started, analysts to find meaningful insights – or simply take lots of your time to sort through piles of data.
This is where Oribi started 🚀 .
We’ve built a tool that is as flexible and quick as you need to be, full of actionable insights and with all the features you need to analyze and improve your online efforts: Marketing Channel Analysis, Button Performance, Landing Page Tracking, Individual Visitor Journeys, Event Correlations, Smart Funnels, Health Check, Reports, and much more.
Feel free to check out Oribi. I'd love to hear what you think. 🙂
@iris_shoor love the tool - Are you thinking of developing more tools for less "data savvy" users or build Oribi up as a go to for all kind of people interested in web analytics?
@itaielizur thanks for the love! I've always believed that the best tools are the ones that are simple. For now, we're all dedicated in tackling the complex field of web analytics with Oribi to make it accessible for all kinds of people - the ones that consider themselves less data savvy as well as the ones that know their way around but just want to save the time it takes to sift through all that data yourself. There are plenty of more features to come soon 🚀
@iris_shoor got it! Does Oribi offer any "context"? As in, tips on things people should do in their specif sites according to the data you see?
@itaielizur Yes, we've put a lot of brain into this, to help users be guided by their data - without starting to freely interpret 😉
Oribi highlights any context that might influence your site's traffic and conversions, such as new pages and buttons, weekends and holidays in the countries your site gets traffic from.
And our Insights & Health Check feature is exactly serving that need of understanding your data, as well. This feature points out trends in your site's traffic, visitors' demographics and usage behavior and conversion goals. It also explains why changes happened, e.g. a peak in a specific conversion might be closely connected to a peak in your overall traffic or a new button that is well positioned on your site. And Oribi highlights how to optimize your online efforts, such as how many times a visitor returns before converting and if retargeting is important for your marketing strategy, which marketing channels perform best for different actions, which content has the biggest impact on your conversions, etc.
@benln @iris_shoor Have requested for demo. Lets see.
Few thoughts if you are planning to B2B sales :
a) Target recently funded start-ups. Since they have money in their bank accounts, they are now going to spend money to buy softwares which can help them with analytics. So best time to reach out to them.
b) Target companies which are hiring for product marketing manager, data analytics. Since they are hiring for product and analytics, it makes sense for them to use your product because it means they are willing to spend money on analytics.
c) Using Easyleadz.com, you can target all E-commerce companies.
Trying to go head to head with a Giant as Google with deep pockets and its strategic need to produce and give away the best analytics software it can be made, without caring how much money it plunges into it, it not a very wise business decision.
Google business model requires to be gather and process much data as it can from customers (business and individuals) and “publications” to power its real business, advertising and the relevance of results in its search engine and as a "side product" be the biggest digital media broker (knowledge is power) in the world. To achieve those goals they need to produce the best analytics software money can pay and encourage everyone to use it by giving it for free.
So your business model can only have two rational two explanations: i) The hope of landing a job with Google directly or through an unlikely acquihire or ii) just naivety.
If there is a need (market) for whatever you do, Google can replicate and improve on it and price out you out of the market. Think that business wise your revenues are already capped, if they go above a threshold, Google will offer it for free, if it does not that is your cap (maximum revenue/growth).
You are in a tunnel you have to grow enough to make money but not too much to be noticed or you will get a 0 payout.
Thanks for sharing your opinion, @abetancort
We're not aiming to go head to head with Google. We do, however, see the need of many smaller companies to get more out of their website data.
Agreed, there's barely anything you can't do with Google Analytics. But it requires its users to have a deep technological and analytical knowledge, and have enough time to find the right insights - or, to hire people for the job. Either way, this can easily get very time and cost intensive - time and money that smaller companies usually don't have.
As a result, many companies stay only at the surface of tools like Google Analytics and therefore never fully leverage their data.
This is why we built Oribi - a tool that is easy to use, makes its users independent of developers and analysts, is fast and flexible, and, thanks to its smart algorithm, points out which data to focus on and which insights to act on.
I'd love for you to give Oribi a try and see for yourself 😃
Seems like they are on the right path - Seems like a great tool for noobs :)
Pros:Thanks to the Insights & Health Check I have a quick daily brief of anything I should look into.
Cons:Tool uses First Touch attribution model. And while this is surely more insightful than Last Touch, I’d love to see the full funnel.
Thanks @itaielizur 🙏 Insights & Health Check are our newest feature and clearly one of the strongest to help you focus on the most important information in your data.
We've decided to start with the First Touch attribution model - but will introduce a much more in-depth attribution feature in the next few weeks. You'll then be able to see the full split of Single Touch, as well as all channels for Multiple Touch (First Touch, Assisting Channels and Last Touch, including the percentages of each channel). In addition to that, you'll also get a detailed overview of how much each channel attributes to all your conversion goals to determine the value of your customers' touch points.
I have been following @iris_shoor work from last 3 years. What an amazing team it is. Looking forward to work with Oribi as we are also trying to simplify analytics at Cloudways. We are currently using Power BI and creating custom dashboard to calculate different metrics.
Thanks so much for your feedback, @invinciblesaad ! Power BI is focused on visualizing your data. We do offer a feature - Reports - that visualizes your most important data to share. However, Oribi's focus is one step before that: Analyzing data and finding insights to know where to focus on. Can't wait to hear your feedback 😃
We looked into replacing our analytics with something mush fresher and new.
Oribi was a great alternative for us to better analyse our marketing and traffic funnels. Definitely worth trying if you are looking for a new analytics tool.
Pros:Great UI, very easy to use
Cons:Needs to improve API integration
Thumbs all the way up, @asaf_fybish ! Happy to hear you enjoy Oribi's easy and intuitive UI. The funnel feature helps many of our users optimize their site. Just recently, one of our agency clients used Oribi's funnels, to restructure and improve their entire site, across several domains. 😍
Further API integrations are one of the next features on our roadmap. Currently, you can integrate custom events from Facebook and Google Analytics to use them in your Oribi account as well 👍
Looks great, I don't understand one thing though: How do you know what's the user's first touch? Say I have a user that clicked on my FB ad, considered my product for 2 days, Googled me, and then converted. Can I actually see that user came from FB?
@shiri_schulman Hi! We track all channels referring to all the user's sessions and know to identify the same user across his sessions. So, for the user you described above you will see he arrived from FB and when you'll inspect his Journey throughout the site you will see he returned 2 days later from G. Would love it if you gave our product a try!
Hi @shiri_schulman, currently our platform is working according to the first touch attribution model. For every visitor you have we track it's different sessions using the browser cookies mechanism, so indeed, you'll see that this user came from FB!
In these days we're working on a new 'attributions' feature so you will be able to view both first-touch, last-touch and assist(everything in between) statistics.
@sara_nelissen @eden_cohen @natasha_cherniavsky
You most certainly did. I'm not some analytic-wiz so I had no idea you could do that. I'll definetely try this out and I'd love to know when you could see both first-touch AND last-touch metrics. Thank you for your answers!
Anytime @shiri_schulman ! Barely anyone is an analytics-wiz, I believe. That's exactly why we've build Oribi ✨
I saw a promo a while back and was utterly impressed by this product.
Pros:Benchmarking, KPI focus, UI
Cons:API integration
Thanks a lot, @danjas ! 😃 API integration is one of the next features on the list. Currently, we only support integrating custom events from Google, and of course Facebook. 🚀
Probably the best team in the world. @iris_shoor is an inspiration as a CEO and founder. Amazing product by amazing people
@kobaiko Thank you so much for the love! And I can't say I disagree, nobody thinks more highly of my team than myself 😉
We feel you, @nadav_abu1 . Identifying the right content is a struggle of most marketers today. This is why we've developed the Event Correlations feature. In a few clicks it gets you the answer how much e.g. your blog, video(s), ebook(s), product page(s), landing page(s), etc. contribute to each of your conversions. This way, you can quickly detect, which content has the biggest positive effect on your conversions and set your focus right. 🔍
@sara_nelissen Thanks for the super fast and detailed reply Sara!
Honestly that just gets me hyped! I'll peach this to be used full scale for my bosses. I was looking for a tool like this for a long time!
Congrats with launch 🚀 When you will need to hire any Data Scientist or Machine Learning Engineers, Analytics, etc. ping me. We can post your job to https://worfor.com ;)
Oribi has provided us a lot of value. As a startup messaging platform we have yet to build an analytics package in our app to help us track user behavior. We use Oribi for this. We connected Oribi to our Hubspot account and now we can see each click and page viewed by our users, at the user level. Now we know 'Bob Smith' clicked 'Invite New User' and we know 'Jane Smith' created a new Universal Channel.
Could you make a free version for personal websites and side projects just starting out?
Hi @duarteosrm 👋 I totally understand your request. We currently don't offer any free version, other than the free trial. However, how about you give Oribi a try, see how it helps you for Noo Coffee and we'll discuss what we can do in your specific case, then?
Knowing where exactly you lose the visitors is an amazing feature, you can then focus on upgrading this specific place to improve rates. This looks awesome and would definitely try it for my website.
@agnes_thompso1 fully agreed! If you nail down the part on your site you lose most visitors, you know where to optimize and eventually how to push more visitors through the entire conversion funnel 😃 That's why we've recently introduced multi-domain funnels to follow the entire journey of visitors through your site.
I replaced my google analytics with Oribi because it was so much simpler and improved the understanding of my businesses web presence!
Pros:Super simple and adds value from day 1
Cons:There are not any!
@marty You get a 10 days free trial, without any obligations. 😃 Would love to see you around!