ON BRAND Book Launch — A comprehensive roadmap to building your personal brand

Hi everyone! My new book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. is out today! Why did I write this book now? Easy answer. In the hybrid and often virtual world we now work in, people need to be able to convey who they are no matter what the medium. Gone are the days of hoping your credentials speak for themselves. We communicate nonstop in obvious and subtle ways, so getting your message right and learning how to market yourself is paramount to success. Having a strong personal brand secures your professional longevity because what you do today may not be what you do tomorrow. It means your name gets dropped in rooms you’re not in and that you’re recommended for opportunities other people haven’t even heard of yet. This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the influencer who is their own brand—it's for anyone who wants to change the way people perceive them and feel proud when they hear the words "that's so on brand for you." I hope you'll check it out! Aliza x