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p/nacho-analyticsA system to get actual live user results
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Zac Harris

Nacho Analytics - View any company's analytics

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See anyone's Analytics account. View their sales, and how they get them, all in real-time. See which growth hacks work, and which flop. See which products and features get used and which ones don't.

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Thibaud
Sounds interesting, but if I can't even try one website without having to load my credit card I'll pbly won't do it
Joe Sinkwitz
@tgerin it's worth it; it is the competitive analytics analogy to using Ahrefs or Majestic to look at competitive links...if you're not doing it, your competition will.
Zac Harris
Maker
Hey 👋 @tgerin Thank you for checking us out. I know it's a huge ask when you don't know a lot about a product/company. The reason we do it is that it qualifies you as a person with the *ability* to pay. We spend real time and resources onboarding customers during the trial period. It's important to us that we are spending that time with customers who will ultimately be capable of paying for the service. There's a lot of moving parts to any product, and y'know -- *maybe* we'll make a cc-less free trial at some point. I actually am 100% certain we will - it won't be the same as the 7 day free trial, more like a demo account. But, when we launched, the goal is always to get it out the door. So, expediency is the other reason. If you decide to check us out we also have a 30-day money back guarantee on top of the 7-day free trial. You can cancel at any time on the website, via Live chat, email, phone, Twitter, Facebook, or you can send us a raven.
Mael Montarou
@tgerin @cygnusseo Ahrefs or Majestic have free trial version that you can use without giving your card number.
Zac Harris
Maker
@tgerin @cygnusseo @mael333 Thank you for checking us out. Nacho is a lot different from those two companies, but your point is valid. I may be wrong, but I think with Ahrefs you have to pay $7 for a 7-day free trial.
Pascal Krason
@tgerin @zac_t_harris How about just giving every potential customer the ability to try your product and just do your premium onboarding with the customers which seem to be willig to pay or those who heavily use the service?
Ryan Leverington💎
It sounds good, But a Few Questions: 1. Where have these millions of users come from? 2. How accurate is it? As e.g if Apple has 1m Visitors/Day buying stuff, you have e.g 200k visitors data from that 1m, the sales figures of airpods etc obviously would be way out...I assume Nacho takes an avg based on its userbases activity, and gives a rough estimate? Some clarity here would be great :) I also see you don't cover Mobile traffic. Quite disappointing as its a huge segment and only increasing. Do you plan on getting mobile working? Congrats on the launch, I'm sure it'll be a great success, even bigger than SpyFu!
Ryan Hoover
@ryanleverington great questions. I have some of the same. :)
Zac Harris
Maker
@ryanleverington @rrhoover 👋 Hey guys! Thank you for checking us out! This is going to be a wall of text! 1) The way it works is that we’ve got millions and millions of users (in our data panel) who have agreed to anonymously share their browsing history. Then, we remove any personally identifiable information (PII) and load it in into GA exactly 1 hour delayed. We haven’t shared the exact details of our source basically because we want to keep the data very clean. We don’t want psychographic skews that are difficult to control for, and we definitely want to avoid any programmatic or robots-based data pollution. Just the *TYPE* of software it is - pretty strongly implies that they’re going to be sharing their data -- it’s not like WinZip or something. 2) As far as accuracy goes, we don’t have **every** user in the entire world in our panel. But, we do have millions and millions of users from all over the world. In the US, we just had the mid-term elections, and we used polls to figure out who is going to win every race from the statewide Senate races down to the mayoral races. And so, we talk about sample size and confidence intervals, and with those things in mind, statisticians try to predict outcomes. In those cases, the sample sizes - the number of people in a panel - are between a few hundred and a couple of thousand people. And the accuracy of those polls tends to be +/-4%. We’re doing something similar, but our sample size is **tens of thousands** of times larger. And of course, rather than asking people questions, we looking at what they actually do. So, we **can** use a sample to understand behavior quite effectively. I think it is important to understand how stuff works so that you know how to apply it. If you are looking at what seems like a “respectable” sized industry blog, it might be getting 500 pageviews a day. 15,000 hits a month. Not a bad blog. But, you should keep in mind that our panel - or anyone’s panel - is only going to have a few raw hits per day for that blog. Another thing you could do to triangulate accuracy is to compare our numbers to the numbers disclosed in the quarterly filings for publicly traded companies. 3) You're correct, that we don't have mobile data yet, but we're working on making that happened. Unfortunately, I don't have an ETA. 😔
Joe Sinkwitz
@ryanleverington @rrhoover In evolutionary theory the species that were able to perceive light vs being blind had a substantial advantage. Mobile traffic may not be sniffed, but it is still providing an information asymmetry to see trends. One use I saw was on competitors, where they were sending traffic to weird URLs that exposed who was buying the product...well, that was fun. :) The data is accurate in the sense of it being real traffic, but there's some caveats. This is a sample of desktop data that is weighted a bit higher to certain geographic regions, so if you were to see 200k of the 1m then you could draw inferences; it is the closest method to having a competitor's pure analytics, without having it. Keep in mind too that the way Google Analytics handles high traffic sites is they chop a few zeros off in order to make it prettier, so 1m displays as 10k as an example. I'll let the SpyFu team answer the 'source', but I have tested it thoroughly enough to know it's real.
Daniel Bushkanets
@ryanleverington @rrhoover @zac_t_harris Ah I think I see now. So you're essentially building up a big enough sample size and then using statistics to project the numbers and populating GA with it. So in the example above, if you had 100k users who hit Airpods landing page, you then project out based on some statistical models to get to 1m users in GA. And this is why sites with less page views would take longer to build, because the sample size isn't big enough to be reliable?
Patrick Johnson
@ryanleverington @rrhoover @zac_t_harris the source of your data interests me greatly. It sounds like the users have agreed to let another company track their browsing data anonymously. And maybe share with 3rd parties (you) via their terms and conditions. This isn't the same or as explicit as millions of users "who have agreed to anonymously share their browsing history". I suspect a chrome extension like an AdBlocker or coupon plugin (e.g. Honey) shares the data with you (hence the lack of mobile data) And just by virtue of that, you're looking at a skew of the population who would install one of those extensions.
Niels Bosma

The copy "7 Day Free Trial, you will be billed after that. $79/month x12" logically imples that I need to purchase and nothing about any rights to cancel.

Pros:

Seems useful. Almost too good to be true.

Cons:

Was signing up but you haven't build enough trust for me to give you my creditcard. Service could be too good to be true.

Zac Harris
Maker
@nielsbosma Thank you for checking us out. I know it's a huge ask when you don't know a lot about a product/company. We should probably add the money back guarantee a bit higher on the pricing page. With Nacho you can get a free trial of Nacho Analytics for 7 days. After that, we kick in even more protection with a 30 Day Money Back Guarantee. Just let us know within 30 days after your first payment, and we'll refund your money. No reason needed. - No forms to fill out. - No questions to answer. - No hoops to jump through. Cancel Anytime Via Email, Live chat, Twitter, Facebook, or Phone.
Mike Roberts (mrspy)
Maker
I’ll add to Zac’s reply by borrowing a bit of trust from... myself ;) I’m also the founder of SpyFu, which has been around for 12 years. It’s a brand you might be familiar with. Nacho = SpyFu. Same team, different brands. At SpyFu (and Nacho), we have a unique cancellation and refund policy. It’s an extension of one of our core values as company (which are largely derivative of my core values as a human ;) It’s called “Not Dicks”. You can Google “SpyFu Not Dicks”, and we’ll be the first result, but others have also written about it - and their experience with our “Not Dicks” customer service. Here’s a link to a video about “Not Dicks” - I fully explain it about 30 seconds in. https://resources.spyfu.com/spyf...
Mesut YILMAZ
I'm agree on that. There is only words to understand the product. I couldn't get any demo. Instead of giving payment info and refunding, i would like to understand some partion of the product.
Mike Roberts (mrspy)
Maker
Thanks for putting this together, Zac. I’ll give a quick explanation of what Nacho is, and preemptively answer a couple questions about how it works. Nacho Analytics lets you see any website’s analytics *in Google Analytics*, just as you’d look at your own. So, you can spy on your competitors’ marketing campaigns, product features, conversion rates, and sales. -You can see how many Airpods were sold on Apple.com vs Amazon vs Bestbuy… the whole channel. -You can see how many people watched Game of Thrones on Sunday, and how many *didn’t* watch Netflix. -You can see influencer-level analytics on every platform, and across platforms. -You can build better products by focusing on the features that get used most on competing products. The number of unanswerable questions that can now be known is crazy. How it works: First, we’re not *hacking* in to anyone’s Google Analytics (GA) account. In fact, GA doesn’t even need to be installed on a site for Nacho to work. Also, I think Google appreciates it when I say we’re not sponsored by or affiliated with Google in any way. The way it works is that we’ve got millions and millions of users who have agreed to anonymously share their browsing history. Then, we remove any personally identifiable information (PII) and load it in into GA exactly 1 hour delayed. Traffic Analytics isn’t New… Using a panel to estimate website traffic is the gold standard of traffic analytics, but it isn’t new. Alexa invented the idea about 20 years ago, and then there was Compete and now there’s SimilarWeb. ...this is: The key difference is in the power of *combining* the traffic panel with the power of Google Analytics. It’s about how deep you can drill, and how many ways you can slice the data. This isn’t about top level metrics: i.e. how much traffic a site gets. GA lets you say “show me everyone that viewed one specific page, then immediately viewed another -- how likely were they to make a purchase?” That’s called a custom sequenced segment, and it’s built in to GA. You can also pull data out of the Nacho GA account, and create custom dashboards in Google Data Studio. You have all the power and flexibility of the whole GA ecosystem - just like you do with your own website. Honestly, I am constantly discovering ridiculously awesome things I didn’t imagine when I first had the idea for Nacho. I call it god-mode for the Internet, because it’s like a cheat code where you can go anywhere and see anything. But, the thing is - if you have all the power, the only limit is your imagination: if you could know anything about any company or product, what would you want to know?
Joseph Ayoub
Cons : You don't mention before putting your Credit Card that it doesnt work for less than a million views. Unsubscribed directly.
Zac Harris
Maker
@joseph_ayoub @richardcanneman Hey guys! For full transparency, I work at Nacho Analytics. You can use Nacho for sites under a million views, but it may take a *really* long time (for some domains) for data to build up to statistical significance. We've added a countdown to the dashboard for these domains so you know exactly how long it will take before the data is good to go. For example, I ran beanbox.com (under 1M monthly views) and it took about two days for the data to build up.
Mike Roberts (mrspy)
Maker
@joseph_ayoub @richardcanneman @zac_t_harris I think the wizard tells you something like "choose a website with 1M+ pageviews for immediate results". We put that language in there to get you to think beyond like super-direct, but often smallish competitors. The reason we want to nudge you in the direction of thinking about bigger sites is that during the trial, you want immediate gratification. And, no matter how good of a job we do, a site with 20k pageviews a month is going to look like paint drying. I mean, the paint *will* dry - but it's not very exciting. Put in Amazon, or Yelp, or Netflix. Have your mind blown. Understand the potential. Then, delete it, and then put in your smaller competitor and wait a couple weeks for the data to build up.
Joe Sinkwitz

I was one of the early beta testers for Nacho and did a webinar with their team on how I ended up using the product; we still use it in-house.

Pros:

1. Usefulness of data to draw inferences from. 2. Layout is Google Analytics, so no real learning curve.

Cons:

Just keep gathering data.

Walter Chen
looks incredibly useful for competitive analysis. how did you come up with the name 'nacho analytics'?
Zac Harris
Maker
@smalter Thank you! I wish I could take credit, but it was all @mike_roberts_mrspy_ He had something like, 4 or 5 different names, and one of them was Nacho Analytics. I couldn't resist the pun (Not Your Analytics), so I voted for it, of course. What's great about the name is that we can also make pun-filled songs -
Mike Roberts (mrspy)
Maker
@smalter LOL. The first domain I registered was "TheirAnalytics.com". But, was like - obviously that's lame, but I really like descriptive product names. So, I just thought of other ways of saying it - SomeoneElsesAnalytics, NotYourAnalytics -- then I was like "Nacho! LOL". I literally told it as a joke to everyone else on the them, but they all *loved* it. My 8 year old son loved it (and gave me some great advice about how nobody will be able to forget it, and that other names are easy to forget.) Even my mother-in-law loved it. Honestly, I was nervous about having a joke in the name. For weeks I tried to come up with a better name - I think RivalFlow.com was my best option. In the end, I couldn't shake it - it really does stick. So, yeah. The video below is true. I wouldn't let us get too punny too fast. I wanted to make sure that we built serious messaging and a professional brand. Our personality will come through naturally, and over time - and the puns came later. Fast and hard. I actually *reaallly* always loved the name, and the brand - but as a decision maker I try to be hyper-aware of my own biases. So, I think that's why I tried so hard to find a usurper.
Scott L. Mitchell

For a new product, this feels very complete and solid. I'm excited to see what their team adds in the future.

Pros:

Feels like magic! Analytics from other sites help us track topical trends. Total magic.

Cons:

I don't know of any alternatives that do this as well and in a way that my team already understands (pumping data into Google Analytics).

Branimir
Love the idea, however, unless you share where the data is coming from i am not buying.
Mike Roberts (mrspy)
Maker
@ivbran What do you want to know?
Dejan Gajsek
Absolutely loving the product even though it sounded too good to be true.
Joe Sinkwitz
Nacho is awesome; several months ago they let me have access to a premium site (Instagram) for the purposes of determining influencer efficacy. I was really impressed and will let the data speak for itself: https://resources.spyfu.com/meas...
Narek Vardanyan
Great idea and product. Trying it now :)
Mike Roberts (mrspy)
Maker
@narek_vardanyan Awesome! Let us know how it goes.
Laurent Malka
Love the idea! Yet, I am curious to understand the user demographics, particularly when checking saas companies. Assuming that the buyers are somewhat quite internet savvy, I’d be surprised to see lots of “quality” users sharing their data. I mean, would anyone here be willing to share browsing history? Even if it’s for a “good” cause?
Mike Roberts (mrspy)
Maker
@trackingdesk So, by signing up for Nacho Analytics, you aren't "becoming" part of the panel. The panel comes from a super diverse install base. So, think about a company like Honey -- they're looking at the content you're browsing and seeing which products are on the page, then they use that information to find you a better deal. The product is inherently sharing your browsing data in exchange for value. You definitely opt-in, but you also understand it based on the functionality of the product. Turns out there are a *lot* of products like that. And the pool of users is *really* diverse. So, then, demographic biases are actually really easy to account for. It's like Nate Silver polling-science 101 (or maybe like a few past 101, but still pretty straight forward). So, TBH, every skew in the data that I know of has been accounted for. I care a *lot* about being able to be accurate in my analysis - and I straight up don't know of a skew. Obv. you need to understand sample size and how it affects statistical significance, but that's true with all data sets. And mobile. You need to understand how that is affecting your analysis. But, srsly. As a data nerd - the sh*t's for real. I'm extremely proud of it, no matter how much money it makes me.
Graham Gnall
who are they? through what app/extension? >we’ve got millions and millions of users who have agreed to anonymously share their browsing history
Mike Roberts (mrspy)
Maker
@ggnall We don't share the *exact* sources because we don't want the data to get polluted. But, there's a *lot* of different sources. You probably haven't heard of them, but you'd be like "oh yeah, that makes sense". None of them would be shocking, or particularly controversial. I used the example of Honey earlier where it's understood that for the product to work, there's going to be significant sharing of browsing data - like that type of thing.
Sven Schmidt
@mike_roberts_mrspy_ Have those users agreed that their data will be used in nacho? Or have they just agreed to share their data with the browser extension? How can I know if I am part of the data? I would like to opt-out. Can you share the sources?
Mike Roberts (mrspy)
Maker
I'm dropping this here for you guys to see what's possible using Google Data Studio + Nacho Analytics. I made this in about 6 hours one night. It's gotten a *lot* of shares. https://www.nachoanalytics.com/b...
Mike Roberts (mrspy)
Maker
You guys want to see something delightfully meta? Someone on Twitter asked me to see ProductHunt.com. So, I loaded it up like 2 hours ago. Check it out! Also, interesting to see the different "traffic patterns" between products. Look at bounce rate, time on page... you can kind of start to understand what kind of traffic is being "driven". https://www.screencast.com/t/WBJ...
Nele GĂśnner
it works great!
Ken Savage
Very interesting product Mike. Am I able to see referral traffic and traffic channels from my competition’s Google analytics?
Zac Harris
Maker
Hey 👋 @kensavage You can see referral traffic and traffic channels just like you would in your GA account.
TDMx

Crazy when you know how it matters to have the best sign up workflow when you launch this kind of product !!!

Pros:

Sounds really good at least you can test it for real :)

Cons:

I never be able to sign up (coz my 2 credit cards were rejected no matter I try) The support can not do anything for me ok ... so what now?

Zac Harris
Maker
@webtikinfo Thank you for checking us out! Sorry about the payment bug. I've notified our dev team, and we should have a fix out soon. Can you send me an e-mail at zac@nachoanalytics.com? I can get your account set up so that you can test us out!
Mike Roberts (mrspy)
Maker
Update: We tracked down this issue - and it's now fixed and deployed this morning. Thanks for bringing it to our attention.
Vineet Sinha
Probably one of the most powerful things I've seen on PH in a while. I thought Similarweb.com was nice. This is something else. Can someone screenshot real sites they've looked up themselves?
Mike Roberts (mrspy)
Maker
@vineet_sinha What do you want to see? I'll share some with you, but you've got to promise to post screenshots ;) Give me your Gmail address.