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Autotrack by Mixpanel — Collect everything and track anything retroactively
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@chadwhitaker I was one of the developers on Autotrack so I'd be happy to answer this for you. Ultimately it boils down to CSS selectors and you have full control over the CSS selector you use (should you need that level of control). If a change in your site results in the selector no longer matching, you'll need up update the event definition. However, since all interactions are tracked, you never lose the data even if you have to change the definition.
@josh_wymer So, if the CSS selector on an element changes, I just need to make sure I set the same exact Event Name as before to the updated element?
@chadwhitaker You can actually just modify the CSS selector on the existing event and since CSS selectors allow multiple selectors separated by commas, you can just append it.
Aha. Mixpanel figured out that Heap was eating their lunch and decided to build the same tech. Good call.
@fletchrichman Heap really isn't. Lager companies aren't using Heap. There are other competitors they should be much more worried about.
@brackin @fletchrichman I'm not sure how you're defining "larger companies", but you can see a list of Heap customers at https://heapanalytics.com/ and decide for yourself whether these companies are significant or not.
Hey. I have been using Heap a lot lately and very happy with it, since it allows me to be very autonomous with product analyses. Good to see some competition. How does pricing work with Autotrack? How do you count data points in that case?
@the_minh for autotrack events, we only charge once you enable them for analysis (see https://mixpanel.com/help/questi...)
@jurezih Works like a charm! The Mixpanel SDK is already on any site with Segment's 'analytics.js' library, so you can just enable Autotrack in your Mixpanel project settings ( http://take.ms/ID1wE ), then hit "Set Up Tracking". Furthermore, please note that Autotracked events will send directly to Mixpanel rather than routing through Segment / your other downstream integrations, since you're using a Mixpanel-native method and not Segment's `analytics.track()` methods. Please let us know at support@mixpanel.com if you have any trouble :)
I've been trialing Pendo (which is also built on retroactive analytics) for the last couple of weeks as a potential replacement for Mixpanel. This feature goes a long way to bringing Mixpanel into the current state of the art. However, Pendo still has user guide features that separate it from Mixpanel and Heap. It's awesome to have so many great tools available to product managers and customer success folks these days.
Love it. We use Pendo, and you can do the same thing, but it's extremely valuable to be able to track what users are using. Great job.
Sounds awesome guys! How would I go about enabling this on an existing MIxpanel project that gets it's data through Segment.com?
@harzzn You're actually good to go! The Mixpanel SDK is on your site via Segment, so you can enable Autotrack in your Mixpanel project settings ( http://take.ms/ID1wE ), then hit "Set Up Tracking". Furthermore, please note that Autotracked events will send directly to Mixpanel rather than routing through Segment / your other downstream integrations, since you're using a Mixpanel-native method and not Segment's `analytics.track()` methods. I haven't personally tested Autotrack-via-Segment on a production site yet, but the above should be accurate. Please let us know at support@mixpanel.com if you have any trouble :)
Does this keep track of everything a user enters in a form? How does Mixpanel handle sensitive customer data?
@stringlytyped Autotrack does keep track of form submissions. However, you can selectively exclude certain pages on your site from Autotrack with a small configuration option in the Javascript snippet. Feel free to shoot us a note at support@mixpanel.com for a bit more detail!
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