Microsoft Surface
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Surface Studio — A brilliant screen for your ideas, from Microsoft

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Noah Kim
I can't believe this thing isn't getting more love. If it had a mac logo on it, I'd bet 10 grand that it would be #1 hunt then stickied. There's so much going on here that's awesome I don't know where to begin. The hinge design (a huge huge deal for large scale drawing tablets). That AMAZING knob control which I don't even understand how it sticks to the monitor. The SCREEN itself, the thinness wrapped in a super rigid aluminum chassis and that resolution. The pen. Assuming it's still Ntrig and not Wacom, but if it's good, this is a HUGE threat to Wacom. And aside from all that, the fact that it's all powered by the internals that are equivalent to a high end gaming PC. I love and use Apple err'yday, but stuff like this just reminds me of how brainwashed people are when it comes to brand association. :(
Andreas Mitschke
@wuss and because it is Microsoft you can bet they do not use any crap low gamut IPS panel like Apple did for years with their age-old unrevised white LED backlit IPS panel in their cinema display. This is a beauty and it isn't 16:9, but we should wait for first reviews of the pen sensibility and performance as also if there is any surface friction for the pen. It's tasty, eye-candy and functional - seems like an incredible move, but reviews will tell. EDIT: * It's a 28-inch 4,500 x 3,000 panel, no words about color range, full gloss seems to not have additional surface friction, which is sad and thus maybe no competition for cintiqs. * The Dial has no additional gimmick to adhere to the screen, it is literally hold in your hand.
Jonathan Howard
@wuss I love and use Apple erryday too, and own a windows gaming PC. I really would love this to be an iMac & cintiq killer, but I'm wary of Microsoft's execution. Illogical brand loyalty is a real thing, but keep in mind the Microsoft brand isn't just an icon etched into that beautiful aluminum chassis. It also signifies decades of history with sub par software, trouble with bluetooth, printers, and drivers, display scaling issues, hardware that falls apart faster and takes more IT resources to solve. All packaged in a form factor that, while beautiful and impressive, isn't a differentiator in 2016. I very much hope the reviews blow those worries away but IMO they're real, and perhaps seem like blind brand loyalty from the outside
Leo Zakour
Just add macOS (for desktop mode) and iOS (for tablet mode) and this is brilliant.
Noah Kim
@staringispolite Fair point, but if you itemized what the Surface Studio is a conglomeration of, there's not as much risk as you would think. I'd be most concerned about the sturdiness of the hinge and the execution of that knob (THAT KNOB.. i mean, on it's own it's its own PH). Aside from that, touch/ntrig is tried and tested from Surface 4, Windows 10 is Windows 10 (which is also my main home PC for gaming as well, but it dual boots into OSX/hackintosh). Display scaling issues in my experience, have been less of a Windows 10 issue, and more of a 3rd party support issue since Windows development isn't as tightly controlled as Apples/Macs. Windows 10 itself has come a long way with display scaling and hasn't really been an issue for me (admittedly OSX is still better). I could be wrong, but I don't think MS has been making hardware for decades either. Break down the special use case for the Studio, you'll probably have less issues with display scaling than you think, because most of the major creative suites/software have "retina" UI's for Windows. I know this will come across as trying-to-hard, and it'll sound like I'm some anti-Apple fanboi (which is far from the truth), but tbh, the most issues I've ever had with any of my hardware has been Apple by far. Between iPhones and Macbooks, I've had issues of varying degrees with at least 1 out of 2 devices across 5+ devices over the years. Not quite apples to apples since my PC/non Apple stuff is multiple brands, but I just don't really come across that many issues with my Android phones and/or chromebooks and Windows laptops (all my PC's are custom built, so don't include those in this metric). Just within the last 3 months, my wife's 2014 macbook air (basically latest generation) developed a dead horizontal line of pixels on the screen, that, per usual, is a known issue with this laptop. 1 month prior, her iphone 6S developed a weird problem where it wouldn't power up and the home button overheated (again, upon googling appears to be a very common problem relating to the fingerprint sensor malfunctioning). My current work laptop is a 2014 Macbook Pro 15", and the anti-glare coating has started rubbing off on 1/3 of the screen making it look like it has leprosy (again, known problem). It's trackpad has also begun sticking to the point where the Macbook becomes unusable because it thinks you're always depressing the touchpad. In contrast, all of my non-apple devices (which outnumber my apple devices) in aggregate, in the last year, have only had 1 problem. My S7 Edge got a weird "particulate" in the lens that popped up in all my photos. I know this is all anectodal, but it's still my personal reality. I've owned 2 Surfaces (the 2 pro and 3 pro). Both have been solid, but just not for me in the end. TLDR version is, I never buy extended warranties, but I always buy Applecare. It's too big of an investment and too poor a track record for me not too.
Jonathan Howard
@wuss The cost/maintenance point was referencing this report from IBM http://www.computerworld.com/art... Here's hoping the positive possibilities you mention (e.g. Microsoft taking over on hardware meaning improvements there) end up going well in the reviews!
Chris Messina
Top Hunter
I swore the first 45 seconds were an Apple launch video, and then I saw the rotation knob (I'm sure it has a fancy name) and realized that it must be a Microsoft product. Still, pretty polished and seductive; if only it ran macOS!
Pietz Prove
holy cow, what a beautiful machine, but i still think its gonna be a tough sale. this is clearly aimed at designers and where im from 99% of designers use macs. by now there's an entire ecosystem of sketch and prototype apps that are macOS exclusives. all that aside, its great that microsoft is stepping up its game!
Trevin Chow
@gopietz this would be an amazing workstation beyond UX designers. Think photographers, CAD, etc
Barron Roth
@trevin agree with @gopietz, but those sketch / prototype apps are all replacements for Adobe's suite, which is very capable. I personally love Sketch, but everything I use it for can also be done in Illustrator / Photoshop / XD
Trevin Chow
@iambarronroth I'm confused, what are you agreeing with? that designers can't switch to a PC because of reliance on sketch? From your comment it sounds like you are actually disagreeing with @gopietz
Pietz Prove
@trevin @iambarronroth You're right Trevin, but especially Photography feels like macOS territory as well. At least from my experience. CAD probably not so much. And lets not forget that the twist-knob-thingy wont be supported by these tools out of the box. So another question is: How fast will software companies other than adobe implement this technology? I havent done any research on this topic, but it just feels like that the potential market for such a windows machine is rather small. At least right now. Maybe this is more about branding?
Dapo Olaopa
@gopietz It's my biggest problem with Windows; even when you find very very very good hardware (e.g Dell XPS 13 or Asus ZenBook or the Surface series), many of the best creativity apps (design, digital art, music, software dev, film) are Mac only
Luke
The "Creative" team over at Microsoft must have said.. "What if we just straight up ripped off Apple for all future products?" Et Voila!
Daniel Roberts
@lukedeannif could you divulge what apple products this is a "straight up rip off"?
Trevin Chow
@lukedeannif I'm so confused by your comment. What products are you talking about?!
Luke
@drobe008 Take a look at the above photos. Then go peruse the Apple website. Then look at what Microsoft products looked like 5 years ago. Then get back to me.
Sam Sabri
@lukedeannif I want to live inside your reality distortion bubble. it must be nice
Jonathan Howard
It's too bad open hardware ecosystems don't support a big business anymore because this would be amazing with MacOS or Wacom
Erik Finman
I really love this video ad. Love love love it! Love the music, love how it shows all the different use cases. This is what I always wanted those surface tables to be.
Evan Petrack
1) Ouch! Shit, hitting us right in the Gene Wilder-loving feels with this one. Dayum, big beautiful bold move, and that;s just the song 2) I hope this computer pans out to to effing awesome
Alessandro Schiassi
Next time someone asks me "If you are a designer how come you don't use Apple products?" I'm going to show him/her this video!
Michael Abehsera
I miss the days when Apple used to innovate. This product is gorgeous and deserves a lot more attention then fucking horrible as of late Apple products.
Mathias Elmose
Would love to see how the dial could be used for video production. It could be a very natural way to edit video.
Alex Abian
Wow, I can imagine the uses in Photoshop and Lighroom without having to spend crazy $ on a Cintiq! And with 28" ❤️
Niv Dror
The new Microsoft Surface Studio is f***ing brilliant.
Aurooba Ahmed
This is SO COOL! That dial, the integration with Adobe CC, the beautiful trailer. That screen angle to make it like a draft table is perfection. I can't believe Microsoft made a device I actually could see myself buying, this is blowing my mind.
Ben Slaney
This is gorgeous, and that 6k resolution screen should be amazing. It's such a shame that it has a 980m graphics card in it. It could fit a 1080 pascal instead which is on the 16nm process instead of 28nm and has a huge performance advantage for less power use. This really is like something Apple would put out.
Andreas Klinger
Is… is this the first Desktop Computer ever made by the company that made Windows?
Mark Thomas McEwan
I think this looks great, I have reservations that it will be great. Would love to have a play with it
YourBrownFriend :)
Looks great, beautiful screen but still runs MS. The two vids i've seen seem laggy as hell while drawing. Pricey, but I still think Microsoft will sell quite a few. But that lag...
Daveyon Mayne
Based on looks ( Im not a Windows fan), I'd say it's buuu-ee-ful but when she using that device on the screen... fak me! I want it.
Matt Silverman
No denying that this video is very well done, and the product looks great. When you look at the $3K starting price, reality starts to set in. For $3K you could get a top of the line 4K 27" iMac AND an iPad Pro. Not to mention that if you ever have a service issue with this device, it's not like a laptop or tablet that you can easily mail in. Microsoft has ~100 retail stores worldwide vs Apple's ~450 retail stores worldwide.
Steeve BOIS
Microsoft work on this kind of product since almost a decade, did everybody forget Milan project ?
#surfacestudio