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Ryan Hoover

Magic Leap One - Super stealthy AR startup reveals its first product

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Magic Leap Creator Edition is the first product revealed from the super stealthy AR startup. The Creator Edition includes a headset, lightpack, and control.

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Chris Herd
For magic leap to justify the hype and it's valuation it has to be the OASIS
Sven van der Zee
@chris_herd exactly were I was thinking of
A
@chris_herd i’d not be surprised if spielberg, cline and co will have a tie-in come the theatrical release in march
Harold Cummington
@chris_herd *its* valuation
cacarr
@chris_herd - More like the AR in Vernor Vinge's _Rainbows End_.
Ryan Hoover
Hunter
This looks a bit different than the leaked prototype from Business Insider earlier this year. Magic Leap has remains super stealthy over the years yet managed to raise nearly $2B (!!!) in funding, dropping the occasional teaser video:
Expectations are incredibly high, but so is the opportunity. AR will dramatically change the way we see the world, communicate, and interact with technology. It's just a matter of when. Curious to hear what everyone thinks of this. The device is shipping in 2018.
Dang Tran
@rrhoover wow those are bulkier than I imagined! Hopefully it is a lot better than the holo lens. I tried the holo lens and it was underwhelming.
Antonio Orlando
@rrhoover I think this is actually going to be a big leap forward. Followed since its birth, I've found many "philosophical" aspects that Rony is taking care of, matching my thoughts regarding how this kind of things should be done, that he's breaking my quite hard barriers. Plus, I like the website :) And the "Platform Features" section is poetry coming from another world.
Kevando
Is their icon a porg????
Cory Decker
@kevando_ Love it
Zach Dubos
@kevando_ P O R G S
Andreas Pavlenko
@kevando_ maybe two pigeons looking left and right
Layton Diament
Steven Rueter
$2B in funding, and $0 went toward design. I get there’s got to be some hardware considerations, but $2B and then this...? Please don’t get me wrong, I love the purpose, but I will never wear these, even in private.
Matt
@rueter Didn't they learn from Snap?! lol
Jacob Wallenberg
@rueter I think that's a bit harsh. They look outlandish for sure, but it must be an incredible technical challenge to get all of that tech into something that can fit on a set of goggles. For what it's worth, according to LinkedIn they have more than 100 people in design & arts roles.
Steven Rueter
@jrwallenberg $2,000,000,000 and they’ve essentially arrived at what Oakley did with the Overthetop glasses back in the early 2000s as far as design is concerned.
Jacob Wallenberg
@rueter Agree that $2bn is a huge sum that raises expectations. And agree that they're not what I'd call pretty, cool, sexy, or whatever. But if they got to where Oakley landed in the early 2000s while at the same time fitting all of this new technology in there, I'd still call that pretty impressive.
Josef
@jrwallenberg a large team does not mean that they deliver results. The design team of Jony Ive at the most valuable company in the world consists of a mere 30 people. What‘s more, as soon as tech requires me to put something on my face, it‘s a necessity that it looks outlandishly good, not just outlandish.
Rick Kats
looks like something "Riddick" would wear
Jon Moore
@rickats "You keep what you kill" could be their marketing hook.
Luobster
Robert Dempsey

If this thing is around $400 I'm going to buy one.

As a developer, it would be awesome if I could do things like access documentation on an AR screen while working on my code. I wonder how easy it will be to build these types of "everyday" applications.

I play games, but as a developer and business person, games won't be my number one use. Adding contextual data to what I'm doing is what I'm after.

Pros:

AR will change the way we interact with the world. Hands-free is the way to go.

Cons:

How easy will it be to build apps on top of it?

Sebastian Scholl
Hey Robert - last year I sat in at a talk with the CEO of Magic Leap. Price came up as a topic. He hinted at the price being $1,000+, alongside widely owned premium consumer electronics like a Mac. I believe the price point is going to be prohibitive. Especially since, unlike an over priced smartphone, it's unlikely there will be public financing available. As for now, if utility, price, and style compare to that of Google Glass, it may be a difficult road ahead.
Eric Miller
It’s got a steampunk look going on. It’s a bit jarring to be honest. I don’t know whether to like it or hate it. If the AR is solid, great - but this could be a bigger product design fail than Google Glass.
Oliver Ruebener
@eric_miller right. Google glass looked a lot more like something you could actually wear. This just looks ridiculous. "Ridiculous Rift"
Edwin Tofslie

Until AR is integrated into the same type of your normal glasses you wear daily, that can blend in without much notice, it will always struggle to take off.

Pros:

AR is the future. Anybody pushing it further is great.

Cons:

I really don't want to walk around looking like a blind Radar from Mash with a catheter on my hip holding a remote control.

Gary Fung
You are wrong about the look. This makes you look like Starlord.
Kenneth W K Wu
I believe the virtual experience will be amazing like magic, until you look at the mirror.
Will Wright
@kennethuuu Well, I guess you could look like whatever you wanted when looking into a mirror with this… Isn't that the whole point? 😉
Gabriel
Cool product but your website is broken. Click on Platform Features does nothing on Firefox latest
Alex Circei
@pi4n0m4n who use MagicLeap do no use Firefox
Stefan Wirth
@pi4n0m4n @alex_circei I'm on IE5 😜
Alex Circei
Sasha Rohachova
"Product is continually advancing and may be different at time of shipment" I hope the difference will be this: not this:
Andreas Pavlenko
@rohachova_o why is this girl using her laptop while looking at the wall? 🤔
Sasha Rohachova
@pavel00 yes, that's pretty suspicious. Easter Egg?
Andreas Pavlenko
@rohachova_o maybe 😁
Charles Magnuson
I was becoming excited about this product until I saw it is being made in Florida. Nothing good comes out of Florida.
Miriam Dorsett
@magnuson I take offense to that... lol
ꌚꑛ꒒ꆂ
They have not done a great job of managing expectations given how much they've raised.
Pavlo Razumovskyi
While it, doesn't look like always-wear-on device (bad news), I believe image quality is much better than what we have now (possible good news).
Kyle Stephens
$2B in funding is insane. Would be interested to hear how they did their market research and validated this? Or is this the mother of all moon shots? The AR aspect looks beautiful but they don't seem to have cracked the aesthetics of the wearable itself.
Christopher Hannah
I think we all know what type of content will be added very soon to this. *hint* *hint*
Joseph Wood
I love how product demo videos never have real world uses displayed. How does she happen to have a 3D Everest presentation that fits on a flat surface? What version of PowerPoint is that? And now let’s shop for shoes while the jellyfish fly above my head. That’s what I normally do on a daily basis. Looks awesome, but they need a demo that’s grounded in reality. Show something that makes my life easier and better. Otherwise this is a solution in search for a problem.
Tom Brückner
Fantastic. Can't wait to try it out.